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How Micro Transactions Can Use For Play And Paid Games Are The Norm Nowadays

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Micro-transactions

Background
The use of micro-transactions in free to play and paid games are the norm nowadays. The different types of micro-transactions in games can range from simple color changes, buffs, buying items, and account transfers. The concept behind micro-transactions is to let the consumer choose what they want, and it lets the developer earn extra money on the side. The problem with using micro-transaction in games is that the developers will stop making good games, and instead make games revolve around the necessity of using micro-transactions (Rybicki, 2006).

Revenue
The amount of money a free to play game earns will shock most people. According to SuperData, a marketing intelligence firm, Riot Games in 2013 earned $624 million from League of Legends (Jarvey, 2014). League of Legends is a free to play game that has micro-transaction. The appeal of generating money through micro-transactions in gaming are stronger than ever with profits reported by the likes of Riot Games. The following chart shows the top ten online free to play game revenues for 2013.

Figure 1: Top 10 Online Games, Based on Free to Play (Tassi, 2014)

Price of gaming

History
The age of playing on the video game console was thought to end in recent years, but strong need for console gaming is still in demand. The Sony Playstation 4 has sold over 20 million, while Microsoft and Nintendo have sold half that amount. Sony, Microsoft and Nintendo are projected to earn over $15

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