Google Australia: A Great Place to Work if You Have the Right Stuff
Introduction
Just a few years ago, the term "Google Australia" would likely have drawn blank stares from most people, but more recently the term has come to define one of the best places to work around in general and in Australia in particular. In fact, Google Australia has already established a prominent presence in Australia and New Zealand, and the company's performance to date suggests that it is well poised to take advantage of the growing numbers of Aussies and Kiwis who are turning to the Internet for many of their consumer and professional needs. The company's growth has been attributed in part to the fact that it seeks out the best talent available and goes to great lengths to retain them, including some seemingly lavish accoutrements and perquisites that might make Nero blush with envy but which may appear less than cost effective to the casual observer. To determine the effectiveness of Google Australia's human resource initiatives in this area, this paper provides a review of the relevant peer-reviewed literature, followed by a summary of the research and important findings in the conclusion.
Review and Discussion Across the board, Google Australia has become an important part of life for many Australians and New Zealanders in recent years, including the way they pursue their living and education (Colin, 2005). In many ways, though, the enormous value of Google in general is difficult to
For one thing, Google, like the railroad in its time, is an important part of how people interact with each other today. People use Google to digitally meet with others, communicate, and even sell things. Multiple people are affected by Google each day. 87% of people have claimed to use the internet in 2016 (Anderson). To add onto this the number of people who don’t use the internet has been decreasing since 2000.
Google has run into many different issues in trying to expand itself internationally in an effort to increase its market share. Google has been viewed by many countries as a threat to their cultural values and norms. Many people feel that by allowing Google to have free reign in their countries will allow them to impose the Anglo-Saxon outlook on a variety of different topics, like history, pop-culture, and even fashion. Many European and Asian countries are combating Google a few different ways to ensure that their culture is not diluted by American society. The most popular by far has been the creation of a local search engine within the country, many times
Sergey Brin noted, “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines, unlike other companies, all it takes is a single click to go to another search engine.” Nicholas Carr’s essay challenges this assertion. Nicholas Carr believes even though there are multiple search engines, “the faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements.” This topic elicits such strong responses because technology is a part of our everyday lives. Technology is only becoming more advanced and will continue to be a source of debate for all who use it.
For almost two decades, Google has surely been the top dog of search engines on the worldwide internet. Beginning as a research project by two college students, Sergey Brin and Larry Page, called Backrub, Google has now become the answer to all questions. Google’s mission is to organize the world’s information and make it accessible and useful. According to Niholas Carr’s article “Is Google Making Us Stupid” he states that our use of the internet has serious effects on the way we real, think, and live. Carr’s struggle along with his friends who he’s said are experiencing these same struggles, seem to be putting the blame on the internet for their lack of attentiveness, when there can be other underlying issues other than excessive use of the web affecting your brain.
Nicholas Carr’s 2008 article in The Atlantic, “Is Google Making Us Stupid?”, argues that the Internet and access to vast amounts of information is corroding the attention spans and thought complexity of the billions of Internet users around the world. As Carr himself puts it, “Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.” (Carr) He proposes that having many different sources at once will cause readers to skip around sporadically rather than thoughtfully consume information, and that Google has an agenda to cause this behavior due to their economic interests. Overall, Carr paints a cynical outlook on the prevalence in Google and any societal changes stemming from its use. David Weir’s 2010
Is Google Making Us Stupid?” by Nicholas Carr talks about the way technology is effecting
Author Nicholas Carr poses the question “Is Google Making Us Stupid?” This has set off a debate on the effects the internet is having on our brains. Obviously the internet is here to stay, but is it making us scatterbrained? Are we losing the ability to think deeply? Criticism of the Web most often questions whether we are becoming more superficial and scattered in our thinking. In the July-August 2008 Atlantic magazine, Nicholas Carr published "Is Google Making Us Stupid?" (http://www.theatlantic.com/doc/200807/google). Like other critics, he sees change as a loss and not as a gain. The benefits of the internet are real and they are plentiful, but Nicholas Carr says they come at a price.
Nicholas G. Carr has written an abundance of articles about technology. Some of his work includes: Does It Matter? Information Technology and the Corrosion of Competitive Advantage, and The Big Switch: Rewiring the World, From Edison to Google. One of Carr’s achievements, “Is Google Making Us Stupid,” smoothly persuades the reader to believe that the Internet is taking over the human mind. The article’s title brings a tough question to mind for readers. By using a familiar movie scene and arguments embedded with relatable analogies, imagery and metaphors; Carr casually and acceptably leads his audience to a reasonable
What Google does is ease the life of students by granting them access to resources such as articles, books, websites, and other types of media, which saves their time and makes their busy lives more manageable (Wright 370). They get their information, and they get it fast. This extra time saved by using the Web provides students with the time to discover more information about a specific subject in order to deepen their knowledge. Furthermore, students are able to increase their intelligence when they obtain more information in a shorter period of time instead of spending hours in a book.
Look of workforce in Australia is changing. It is no longer the same as it was 20 years ago. Where young men were the main workers and old people and women were sitting at work with their kids (Nankervis et al. 2006, p.54). Nowadays number of old people has increased dramatically, which is affecting workforce and brings new challenges to human resource. New implications that human resources have to deal with are appropriate age allocation, keeping old employees working for as long as possible and avoiding clashing of different generations. Also combine experience from old employees with knowledge of new technologies from younger ones. All these can be done by correct human resources strategies, which will benefit organizations and
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
Google is a company that was conceptualized in a dorm room by two Stanford University college students in 1996 (Arnold, 2005, p. 1) and has morphed into one of the greatest technological powerhouses in operation today. What began as merely a means to analyze and categorize Web sites according to their relevance has developed into a vast library of widely utilized resources, including email servicing, calendaring, instant messaging and photo editing, just to reference a few. Recent statistics collected by SearchEngineWatch.com reflects that of the 10 billion searches performed within the United States during the month of February, 2008, an impressive 5.9 billion of them were executed by Google (Burns, 2008). Rated as Fortune Magazine’s
Google’s recruitment team is known for implementing an idiosyncratically intense hiring process. Every year Google receives over 3 million applications. But Google hires about only 7,000 or about 0.2%, said at LinkedIn’s recent Talent Conference by company’s HR boss Laszlo Bock, according to Quartz [1]. It is noticed that the hiring rate is lower than the acceptance rate of the top universities like Harvard, Stanford and MIT.
Google is the most successful information technology and web search company in the world. It was founded in 1998 by two Stanford Ph.D. students, Larry Page and Sergey Brin. The company name, Google, is a play on the word “googol” which is a mathematical term for the number 1 followed by 100 zeros. Larry Page and Sergey Brin chose this name to reflect the large amount of information on the web. The two created this search engine so that people can find anything on the web all in one place. The company’s mission is “to organize the world’s information and make it universally accessible and useful.” Now, the company is far more than a search engine website, it has grown to be a substantial collection of products and services that are
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called “BackRub” that evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google’s focus is “to provide useful and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking.”