preview

Ed Hardy Case

Decent Essays

In the past few weeks, Shubhankar Bera, Christopher pan, Luke Cartwright and I worked together on our group case study: Ed Hardy. The purpose of this report is to illustrate how our group worked as a team. There are 3 important points will be focusing on this report, contribution from each group member, how the group worked as a team, skills and attributes I have gained from group members and myself reflection as a team member. Firstly, contribution from each team member. My contribution for this project is to find out what factors caused the corporate Ed Hardy collapsed and why these factors can lead this brand in Australia to bankruptcy. According to Simon Wallace-Smith, the administrator in Ed hardy, said the collapse was ''brought about by slowing sales and the competitive nature of the retail industry''. Not only, but also I have made a great quality of information research on websites, list lots of possible factors that can affect …show more content…

The major benefit of working in a team for me was that it promoted learning and improved my understanding of the case study. I have definitely learned more about the case from other members than I would do it as individual work. Discussion can exchange our thoughts to expand our knowledge. After researching and discussing, my previous understanding has been extended. In group meeting and online communication, we discussed background, history, culture of the company, it really assists me a lot in understand the case and recognize the situation of the brand. If the case study is an individual project, I would spend much time for doing background research for the company. The group communication saved time for me to dig deep research for factors that cause corporate bankrupt. At the same time, I learned other 3 new ways of thinking to analyze problems. Also, not just in communication, but in research, I should no longer just accept views but think

Get Access