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Cultural Values In Disney World

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2. Cultural enterprise pursues cultural values more than economic values.
"To value something is to have a complex of positive attitudes toward it, governed by distinct standards for perception, emotion, deliberation, desire, and conduct" (Anderson, 1993, p. 2).
Anderson, Elizabeth. 1993. Value in Ethics and Economics. Cambridge: Harvard University Press. It is an equation for normal enterprise in normal economic context based on material goods and service.

What values take up a significant portion of the value sphere is economic. Usually, these values refer to the prices of things, or their exchange value. Economic values can take all kinds of forms and expressions. The GDP (gross domestic product) is a measure of the flow of economic values that a national economy generates. The economic value of a cultural good is what people are willing to pay for it. The economic value of knowledge is the income that can be earned by applying it. "profit," "wealth," "income," "economic growth," and so on.
Cultural values, I propose, are those that evoke qualities above and beyond the economic and the social. …show more content…

Every successful enterprise begins with an action plan. In Disney world, it not only has creative and artistic in production team, but also having excellence cast. In fact, the business language using word “employees” to describe the working people in all process, however, Disney uses “cast members” in their teams. According to Bryan Tabler, Disney Institute facilitator emphasize the importance of the communication, “the word ‘no’ shuts down hopes “leaders must use positive language such as “yes if…”and “yes and …”if they want to foster a collaborative culture.” In addition, in order to foster an engaged and collaborative enterprise culture, the leader must encourage the creativity of his/her employees and create an environment in which it is safe and comfortable for them to share those ideas. (Caitlyn Coverly,

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