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Case Study: Chesapeake Bay Business

Decent Essays

The business will be, marketed, using a slogan, which will portray an anchor in the Chesapeake Bay. The slogan will be rare; representing Annapolis and the Chesapeake Bay theme. Sales promotion will direct towards the customers, as our staff offer coupons at the register. Customers will be able to choose what type of coupon. Here are several choices; customers can sign up at Annapolis Outfitters and get $15 off the price; they can buy one item and get one item 50% off on jeans; girls can get up to 40% off online exclusives; girls can buy one Jewelry and get 50% off; customers could get gift cards from $25; girls can buy a pair of shorts and get one 50% off; customers can buy one pair of shorts or a shirt item and get one 50%; and customers

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