Burt's Bees Advertisement Analysis

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

The audience feels emotional triggers when viewing the commercial due to the continuous use of humor, compassion, and amusement. The initial way they pull at your emotions is through tenderness and innocence. The commercial uses a curious little girl with an adorable voice and her concern for her father's well-being, causing a heart-warming sensation within the audience. Also, the commercial consist of a humorous story of the oblivious little girl pouring the cereal on her dad’s chest while he was sleeping because she was told Cheerios are good for the heart. In turn, audience feels light-hearted, relaxed, and amused because of the cute little girl’s compassion for her father. Furthermore, the commercial uses a bright yellow for the color of the cereal box intended to generate happiness, joy, warmth, and affection. Overall, the emotional appeal within the commercial adds the most allure.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The primary message of all four advertisements is to portray the product as needed in an individual’s life and that it is the superior option for a multitude of reasons. The first advertisement suggests that women, primarily although men may or may not take notice of the product for their own use, cannot achieve youthful skin appearance without the product. The second advertisement installs fear and doubt, with the offer of services to dispel those fears and doubts. The third provides a blend of fear, by focusing on men who may be insecure or who wishes to be more manly or perceived in a different light. Instead of focusing on the product itself, it conveys a sense that smoking Camel cigarettes will help transform the man into a manly outdoorsman. Finally, the fourth advertisement offers choice and, in the form of said choice, relief. By focusing on showcasing two unique flavors per pizza pie offered, it allows those who require significant choice options in their restaurant experience to be assured that Pizza Planet offers that choice. As mentioned in the targeted audience portion, this choice is significant for households with diverse preferences when it comes to selecting a restaurant to eat

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

The Old Spice body washes commercial” The Man Your Man could smell like” was aired during the 2010 Super Bowl. In the beginning of the commercial, Old Spice man located in the bathroom and standing in a towel, bare-chested. Old spice man said “Hello ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like he’s me.”(Old Spice). Old spice man asks his audience this question as he transitions from the bathroom, to the sailboat, and riding on a horse. The commercial ends with Old Spice man saying he’s on a horse. The camera zooms out and unveils to the audience that he was sitting on top of the horse. The

The television commercial was telecasted in November 17, 2008 (11 years ago) through known as banned comedy type commercial. It’s a controversial ad produced by Pepsi co where a kid tried to get drink from vending machine included both Pepsi and coke. He put down 2 cokes under feet and reached the higher button to get Pepsi. At the very beginning this advertisement was telecasted in TV channels but after imposing new advertising law this ad banned.

When I went to my local Walmart I bought some of your Burts Bees chap-stick. I then started to use it. My lips had been very chapped. This provided so much moisture to my lips. This helped me very much. Although it was pretty expensive and I felt like it didn’t last very long though, I am now out of it after 3 weeks. I felt like it got used up too fast. Then I got another tube of it. Then out of surprise that one lasted longer. Although I still think that it should have lasted longer. I have heard that everybody else does like this but they agree that the chap-stick did not last very long. This chapstick gets expensive after so many tubes but how it helps is a plus. This has helped me although I think action

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

But just as Ben & Jerry’s has tried to stay true to its roots after being purchased by Unilever, Burt’s Bees is, by all accounts, still driven by its founding mission: “to create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.” Only now, thanks to deep pockets and Clorox’s distribution machine, it might push the industry towards ‘all natural’ even faster.