Lemon Lovin’ Life
Hema Ramnarine
DeVry University
BUSN115 Introduction to Business and Technology
Professor Normin Woodin
Lemonade Stand: Part 2
Introduction
The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities.
Branding Strategy
To create a branding strategy for Lemon Lovin’ Life it will also consists of the marketing mix, namely, product, place, and promotion. Lemon Lovin’ Life has a reasonable size
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346).
Promotion Plans
Usually local residents support new business ventures and Lemon Lovin’ Life has $10,000 to spend for advertising. Considering the product theme various marketing vehicles will be utilized to communicate the message, image, and presence of the business. Bovee & Thill (2013) asserted that there are different ways to promote products, including the use of print media (magazines, local newspapers and student publications) (p. 382), broadcast media (local TV shows, radio programs), hotel guides (Chamber of Commerce newsletters, brochures, flyers), direct mail (subscriber lists, inserts in newspapers, office mail delivery) (p. 374), social media (Facebook, Twitter, Instagram) (p. 382), and others (attendance in charity events, sponsorships, press conferences) (p. 382).
Employee Training
In hope that the company shall grow, it will be necessary to hire more people in order to help run the lemonade stand. It is also important for the company to invest in training the staff to continue to offer quality lemonade. To do this, the company should always check whether employees are engaged, satisfied, committed, and rooted (Bovee & Thill, 2013, p. 220).
Providing employees with job security through a strong salary is the first step. Secondly, provide employees with health insurance
Nickels, W., McHugh, J., & McHugh, S. (2013). Understanding Business. (10th ed.) New York: McGraw Hill/Irwin.
Employers should offer affordable( employee premium less than 9.5% of employee’s wages) and of minimum value( employers must pay at least 60% of insurance cost) healthcare benefits to their employees depending on factors like number of FTE, number of employees receiving premium tax credits and other complex measurements to calculate the amounts. Employers should also notify employees by written about State exchanges, and advise them that if an employee decides to purchase a health Plan through an exchange, they may lose the employers’
Its summer time and the most important thing in hot weather is the need to quench your thirst. What is a better drink then a refreshing Lemonade. Since long I was very much interested in opening a lemonade stand, which I finally decided to have it implemented before the summer season starts. After a lot of research and hard work I have come up with a business model that would work efficiently in generating revenue and also help local community.
Healthcare benefits- Thousands of Americans die every week because they have no healthcare. They cannot afford it or it is not offered at their place of employment. Offering these benefits for employees are important because they cover outpatient care, prescriptions, outpatient care, pregnancy, mental health services, lab tests, therapy, pediatric services. and dental services. Having healthcare benefits would help gain employees and keep them around longer. That benefits us both, employer and employee. I believe that is a good practice.
Do you get to choose who you are in your life or is you identity shaped by other factors? Do external and internal factors influence who you are and what you do? In Make Lemonade, by Virginia Euwer Wolff, the main characters, LaVaughn and Jolly, go through life with their identities being shaped by a multitude of factors. The novel, Make Lemonade, suggest that people’s identities can be shape by different factors, like LaVaughn’s being shaped by the relationship with her mom or Jolly being influenced by her shame, yet their identities could also be shaped by similar factors, like LaVaughn and Jolly both losing family members. First, LaVaughn’s identity is influenced by many factors throughout Make Lemonade, some of which are the external
The name that I have chosen to go with for my lemonade stand is “The Lemonators”. The reason I picked this name is because it sounds like my lemonade stand is the destroyer of all lemons to make nothing less than the perfect glass of ice cold liquid gold; or as others like to call it, lemonade. I believe that my lemonade stand name is important when I am considering branding options because I believe that the name is genius. It’s catchy; there is no way that a customer that stops by for a quick quench of their thirst will forget a name like The Lemonators.
Without a good plan and package, you are unlikely to get the quality of employee that you desire. The ACA has had a considerable impact in this area. Affordable Care Act (ACA) for short, is the new health care reform law in America and is often called by its nick-name Obamacare. The Affordable Care Act helps to reform the healthcare system by giving more Americans access to quality, affordable health insurance and helps to curb the growth of healthcare spending in the U.S. The law spreads risk equally (by mandates) to all insured to end discrimination. The minimum standard of care was also mandated. Many preventative treatments and diagnostic procedures are now standard and
For instance, having an employee’s feedback box will provide all employees’ access to address different issue without the feeling of intimidation. The employees are aware that these issues can be very damaging to the company, if not addressed in the proper manner. I just think that the employees are more in tuned with the issues that are more pertinent. The area of Pay and Benefits is also an important factor.
We keep everything honest and straightforward at On the Level Lemons. At On the Level Lemons, we strive to provide superior quality lemonade that customers praise to family and friends, mothers prefer for their children, purchasers choose for their clients, employees are proud of, and investors seek for long-term returns. We are a source of pride to the public, a helpful asset to our customers, and expect to enjoy further rewarding development through exceptional customer service, innovation, quality and commitment. Our purpose
The first step is to clearly identify which employees show the greatest potential, next have a clear plan in place for creating and launching its newest plan, and lastly communicating to all employees the expectations in order to ensure the new venture is successful. It is also important and crucial for all employees to buy into the new plan. Having employee buy is easily obtained by explaining the process and benefits to the organization as a whole. Employees that understand and believe in the procedures and duties that they are involved with are more likely to perform, whereas employees that either do not understand or disagree with policies can create turmoil and reduce productivity throughout the business. (C. Linn, 1999-2010).
Today’s workplace has expanded with a variety of men and women working for different businesses throughout the United States. The increase of working men and women has brought successful businesses to thrive and meet company’s needs and goals. Employers offer hourly or salary wages to his or her employees and may also include benefits. Every business must have insurance for the company just in case something was to happen, such as a fire, a break in, employee injury or accident. Companies also provide employees health benefits, but the company must choose and decide to work with a health insurance
Dave decided to set up a Lemonade stand. He had seen other kids in, the neighborhood do it. It didn't seme that complicated. By the time he had made the sines and lemonade and brought it all out, the boy from across the street was sitting at his lemonade stand. The boys name was Mike. Mike glared at dave as he sat at his stand. Dave got an idea. A while later, he came out with a plate of hommade chocolate chip cookies. Mike stormed into his house. Later he came out with a plait of huge chocolate brownies. Dave crossed his arms, sneered, and went into his house. He came back with a tray of mini sandwiches. a family walking down the street stopped at Dave's stand. They bought to sandwiches and three glasses of lemonade. Then they walked across
The most important of those things would be for them to come up with a plan that first of all attracts and motivates current and potential employees, governs compensation costs, and ensures equity. Amongst the compensation plans that are offered is Workers Compensation, which is established under various federal laws (Workers’ Compensation Act 1987) meaning it’s not an option for a job to offer the benefits. There is an exchange given for this law because having the right to use it means that you forfeit the right to sue the employer for
1. Provide employees with high quality of life by making them comfortable at work and by giving them a variety of benefits
The author and his four colleagues have decided to build up an upscale fast food business in London, offering a barely existing product in the UK - the german ‘wurst’, prepared in many different ways and styles. The business will be set up as a limited company and the marketing as well as the promotion will be operated mainly via internet, especially websites and social media. In order to attain our objective, becoming a successful new German fast food restaurant in London, branding as well as choosing the location is an essential component for the business plan and the customer loyalty in the future.