Busn115 Week3 Assignment

The goal of communications is to make ethics a live, ongoing conversation. If ethics is something that is constantly addressed, referenced frequently in company meetings, and in personal conversations among managers and employees, then people are more aware and more willing to defend the company’s policies when they see or hear of problems. Employees will hold other employees responsible and accountable for living the company’s values.

1. A fast-food restaurant asks customers to evaluate the drive-thru service as good, average, or poor. What level of data measurement is this classification?

Select an existing production organization. Analyze the organization’s current vision, mission, business strategy, operation strategy, supply chain, total quality management, just-in-time philosophy, forecasting method, statistical technique, facility location, work design, project life cycle, and project management. Note: You will need this information in order to complete this and subsequent assignments.

13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which? (Select all that apply.)

I envisioned a cozy eco friendly spot in the African American community right across the street from the high school and recreation center. There are many people who pass by it’s a high traffic area. Considering the high rates of childhood obesity, diabetes, cancer and more why isn’t there a spot where these youth could get a fruit smoothie on the way to school. Perhaps the guy who works out every night doesn’t have to drive across town to get a protein shake after working out at the recreation center. There isn’t even a health food store in the five mile radius. Well there are two ways we could go about this.1) Create a juice or smoothie bar with unique signature drinks that will make our clients come for more. 2) Purchase a smoothie franchise and offer drinks with all the recipes standardized. On one hand it’s easy to just purchase a franchise it’s a package deal the work is done for you already. On the other hand creating a new line of drinks that meets our customers’ needs while intriguing their taste buds is so much more rewarding. We have owned a successful business in the same neighbor hood for the past 30 years. We have a great credit history and many resources. Which is the best approach? Purchase a readymade juice bar for $80,000 or develop one of our own for $40,000.Since the investments needed are significantly different let’s compare the franchise vs. start our own unique juice bar. The franchise deal covers all of the research and functional issues

3. The practice of attending to the "_____" of a firm is referred to as reputation management.

We keep everything honest and straightforward at On the Level Lemons. At On the Level Lemons, we strive to provide superior quality lemonade that customers praise to family and friends, mothers prefer for their children, purchasers choose for their clients, employees are proud of, and investors seek for long-term returns. We are a source of pride to the public, a helpful asset to our customers, and expect to enjoy further rewarding development through exceptional customer service, innovation, quality and commitment. Our purpose

Complete Chapter 12 Closing Case at the end of the chapter and submit answers to your instructor.

U.S. businesses will need to work with government to create a competitive environment that is fair.

Cool-Containers key strategy of marketing will be built on the differentiation of products. The implementation of the marketing strategy will indicate that when the company uses their competitive edge an emphasis can be made in contrast to the competitors that the sports drink products have an additional value; the drinks now are sold in containers that are reusable. These containers can keep all kinds of liquids to an ideal temperature up to a maximum of 6 hours no matter what season it is or the consumers surrounding environment. In addition, the company puts out a new flavor (strawberry) with the exact quality of the entire line of products that keeps the company among first place in the market.

Gatorade was originally produced in 1965 by a team of researchers at the sports laboratory of the University of Florida while trying to discover why players were getting sick after competing. The name Gatorade originates from the drink being tested on the 1965 Florida Gators football team. In the 1970’s Stokely-Van Camp agreed to produce, market, and distribute Gatorade. The Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001. Gatorade products were made available for sale in more than 80 countries as of 2010, and are PepsiCo 's 4th-largest brand, on a worldwide scale. According to “Gatorade Heritage” (2014), they determined “the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished.” The researchers decided to formulate a drink that would replenish the body of athletes. Since the making of the beverage, Gatorade has improved their drinks and added new products such as powders, protein bars, gum, and energy chews. Today we bring you a new product: frozen ice on a stick. In this proposal we will describe the product in detail, conduct an analysis, discuss and determine our target market, their needs,

As we go into the maturity stage, we will be in every major city in the United States. In this three year period, we would have expanded outside of the east coast and the southeast. However, we will not remove our product from Yazoo City, MS. As a social responsibility, this will be the only place the Refreshing bottled water will be available and always at price as low as possible. It is at this point, zero calorie flavor will be added to the water, to extend the product line. This water will not contain artificial sweeteners, but will contain the essence of tropical fruit.

Portfolio: Bring the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs

Once the core business is successful, we can expand the business by adding several other flavors like apple lemonade, orange lemonade etc. We will also look for ways to enhance existing and add more dimensions to our beverages.

Unique and popular product – the business’ product (special concentrate from north-western China, which is combined with cold water) is unique in comparison to other beverage companies, and therefore attracts customers