Chapter6quiz

11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…

market positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their product

28 The buying process starts with ________, in which the buyer recognizes a problem. Select one: a. need recognition b. product interest c. product awareness d. information search

1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems   2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action

________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics. Multiple Choice   Generic marketing strategies   Marketing tactics   Marketing strategies   Long-range marketing plans   Short-term marketing plans

Buying Perfumes is an example of ______. a. Dissonance reducing buying behavior b. Habitual buying behavior c. Variety seeking buying behavior d. Complex buying behavior

Typed and correct answer please. I ll rate The first step in the marketing process is ________. capturing value from customers to create profits and customer equity constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight understanding the marketplace and customer needs and wants designing a customer-driven marketing strategy

Which of the following is NOT a basis of difference between business and consumer markets a. Market structure and demand b. Nature of the buying unit c. Satisfaction of needs through purchases d. Types of decisions

Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process? A. memorization                                 B. external search                               C. evaluative criteria                           D. antecedent states                           E. internal search

If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory

2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is    A.marketing intelligence  B.marketing research  C.buyer behavior research  D.concept development research

Wants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled

If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process.   A. information search   B. problem recognition   C. postpurchase behavior   D. evaluation of alternatives   E. purchase decision

46- The consumer's behavior of buying goods or services without prior planning is called ______ a. Habitual buying b. Complex buying c. Impulsive buying d. All of the options

A market segment that the company serves is called _________. a. none of the choices is correct b. a market niche’ c. a target seller d. a target market

_________ is to determine the different potential target markets in an industry. Select one: Market targeting Market positioning Market segmentation All the above

1- __ may be used to analyze positioning statements of the organization through its advertisement over a period. A-content analysis B- trace analysis C- personal observation D- mechanical observation

describes activities whereby the company pays search engine companies to be 10) featured in the results of particular keyword searches that serve as a proxy for the consumer's product or consumption interests. A) Search engine marketing (SEM) B) Search marketing C) Search engine optimization (SEO) D) Paid search E) Search targeting 11) Transportation companies, independent warehouses, banks, and advertising agencies assist in the distribution process but don't take title to goods or negotiate purchases or sales. This group of intermediaries are called collectively known as A) wholesalers B) facilitators C) agents D) distributors E) merchants 12) When Apple accepts used cell phones from customers and extracts components and materials from them for use in other products and manufacturing processes, it is operating a(n) A) collection depot B) remanufacturing operation C) reverse-flow channel D) environmental channel E) salvage operation 13) Intermediaries that buy, take title to, and…

__________What situational influence can affect the consumer buying process? a. They have uses for the products. b. They like the convenience that products provide. c. They take pride in ownership of products. d. They believe that products will enhance their wealth. e. All of the above

At which stage of the buying process, the buyer recognizes a problem? O a. Information search O b. Evaluation of alternative O C. Need recognition O d. Purchase decision

The question "How long is the warranty for this iPhone?" would be asked during the __________ stage in the consumer purchase decision process. A. problem recognition                       B. information search                         C. alternative evaluation                    D. purchase decision                           E. comparison

Which of the following can be obtained from internal marketing information? a. Buyer behavior b. Product or brand usage c. Data on sales d. Census data

9. The practice of _________ divides the pool of potential customers into subgroups, which are usuallydefined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of yourstatement on the Internet so you can direct your bank to pay it is called ______________.Although e-commerce and m-commerce offer many advantages, users must be aware of andprotect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?a. a decrease in transportation costsb. an increase in available product inventoryc. acquisition of expensive information systems technologyd. an improved level of customer service 12. The use of any of several technologies to enforce policies for controlling access to digital media iscalled___________________.Organizations must define and execute a strategy to be successful in e-commerce and…

Which of the following is true of usage-rate segmentation?   a. Heavy users often change their preferences.   b. Categories of products do not vary with the product in user-rate segmentation.   c. It groups potential customers on the basis of their personality, motives, and lifestyles.   d. It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users.

Select the correct answer. Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test B. passers-by count test OC telephonic survey O D. speech test O E. interactive test Reset Next

a. Explain what is the brand in marketing. b. Explain what is the product quality in marketing. c. Explain what is the product price in marketing. d. Explain what is the product promotion in marketing. e. Explain what is the cognitive-affective model of brand perception.

Which of the following is NOT one of the 4ps of marketing?Choose one answer.a. Price b. Product c. Psychology d. Promotion