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A company achieves sustainable competitive advantage when:
Answer
D) its strategy and its business model are well-matched and in sync.
C) it is consistently able to achieve both its strategic and financial objectives.
B) it has a profitable business model.
A) an attractive number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.
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- One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Sustainable development has been described by the United Nations as:Select one:a. The use of organisations’ products and brand identity to create social value, quality, and consumer loyalty.b. A strategy involving stakeholder assessment to create meaningful long-term relationships with customers, while maintaining, supporting, and enhancing the natural environment.c. Socially responsible activities such as sustainable business practices that create competitive advantages.d. Meeting the needs of the present without compromising the ability of future generations to meet their own needs.There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of a company from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operation, or customer excellence that you are loyal to that firm? Critically examine.
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- Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course. The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed). Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.) The Market Segments served Target customer group Demand factors Behavior aspects of buying processSearch about how different businesses are using the following techniques to estimate cost of different areas.– Regression analysisIn a customer segmentation matrix, which quadrant would a customer be in if your main priority was to find ways to optimize inventory, delay production, or increase volumes?
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