Blue Moon’s new MAS Business Report
Blue Moon’s new MAS Business Report
ZiXiao Yuan
3536594
ACCT-1014-AUSCY-S2-SMR01/06
Table of Contents
Executive summary 1
Introduction 2
Blue Moon’s new Business Strategy 3
Business Mission 3
Competitive Advantage 3
KSF’s for Blue Moon 4
Tools and techniques use for MAS 5
Conclusion 7
Referencing 7
Executive summary
The purpose of this report is discuss how to design Blue Moon’s new management accounting system. The report will give an outline of Blue Moon’s new business strategy, include the business mission and the competitive advantage. And will talk about what the key success factors for Blue Moon after use the new business strategy.
The useful tools and techniques to revise new MAS will also discuss in the report.
Introduction
Blue Moon, Pty Ltd.is a company designs and produces sailing boats. For years by offering a low cost and with short production time, Blue Moon are very successful in boat industry. But recently this business’s profit and market share are decline alarmingly because their competitors are having lower cost and shorter production time. And also their target customer which are middle class families, they are decreasing their purchasing power. This report will discuss about the new business strategy that could help Blue Moon to survive.
Blue Moon’s new Business Strategy
Business Mission
Blue Moon will be focusing on
Starting a business, one may ask some questions to evaluate his or her ability to run a business successfully. An owner needs to question the finances, the challenges, the strengths, and weaknesses. First, the owners need to know finance: how much capital to startup business, what loans are available based on the business plan and financial statements, and how to keep up with profits and losses to determine the future of the business. Besides determining capital, the owners need to know what challenges they will face. Writing a well-executed business plan is the first challenge and important because it is a guideline to start business and to show lending institution or to attract investors for the business. Also, owners need to think who ideal customers are and who they can target to make a successful marketing strategy. Moreover, they have to think about their competitions because no business operates without competition whether it is direct or indirect. The competition has a significant impact on customer’s buying decisions. In order to compete with their competitors, they have to know their strengths and weaknesses: Are their products unique? Is the product better than the competitors’? Is the price
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