Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 7.2, Problem 1LO
Summary Introduction

To discuss: The categories of business markets.

Business marketing is a practice of marketing for organization and individuals.

Blurred answer
Students have asked these similar questions
Identify, describe, and give examples of the four majortypes of business markets.
Explain the difference in business markets and consumer markets. Include how the factors of the marketing environment affect each market.
Business markets have several characteristics that differ from the consumer market. Distinguish these different characteristics?