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- Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.12 - Advertisements that promote goods and services are called advocacy advertisements. TrueFalseA benefit of advertising is that: Question 40 options: a) it creates a long-term, committed relationship between a salesperson and a customer. b) it has a very low cost per contact. c) it facilitates consumer empowerment. d) it provides opportunity for immediate feedback from consumers.
- Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.Debate on why you have selected an objective for advertisement during a specific stage?why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?What are the advantages and disadvantages of boosting advertising activities? If possible, in terms of the 7M's.
- What is an expample of a company that has poor advertising? Describe this company. In detail, why is there advertising ineffective? In detail, give two specific specific suggestions about how the company could improve there advertising.Observation can help marketers: A) see how customers actually use a product B) understand what a particular product is successful C) connect the numbers to customer experience D) see the value of certain types of advertisingWhich of these promotional methods involve face to face communication with the customers? a) Public relation b) Sponsorship c) Online advertising d) Personal selling
- Online advertising is advertising that appears while consumers are browsing online. Select one: True FalseHow might advertising make markets less competitive? How might it make markets more competitive? • Give the arguments for and against brand names.Should Bernard’s use continuous, pulsing, or flighting for its advertisingschedule? Why?