Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Propose a customer relationship management program to upper management, at a fictional company, touch on the basic rationale for CRM and the IDIC model. Anticipate questions from upper management such as:

What kind of organizational commitment to CRM is needed?  

What is the makeup of the project team?

What business needs analysis must be undertaken?

What is the value added to the firm and to our customers of a CRM strategy?

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