Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Purchase Process
Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, …
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Here is a great article about how to build a brand personality (https://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/Links to an external site.). Please read it and then use TWO different methods discussed above to identify the OSU brand personality and our rival OU brand personality. For example, you may use the car analogy, if OSU/OU was a car, what kind of car would it be? Why? Be specific, and define the year, make, model, and color.

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