Here is a great article about how to build a brand personality (https://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/Links to an external site.). Please read it and then use TWO different methods discussed above to identify the OSU brand personality and our rival OU brand personality. For example, you may use the car analogy, if OSU/OU was a car, what kind of car would it be? Why? Be specific, and define the year, make, model, and color.

What are the three stages marketers use to measure brand loyalty? 2. Identify and briefly describe the different types of brands. 3. Why is brand equity so important to companies?    

Answer the following questions in relation to that product: Aquaphor Baby Healing Ointment Questions (1)   Give a detailed overview of the information provided on label (Informational and/or promotional): (2)    Based on how the product was displayed, what position do you believe it command in the market place (premium, discount, basic etc.) (3)    How does the price of the product compare to the prices of the other products in the category? Is it premium, on par, discount etc.)? (4)    Based on the image of the product portrayed in its advertising, does the package support its image and price? Explain (5) Based on the information you have collected and your observation, state what are the 4 P’s of this product

Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?

Explain the statement. People have more faith in brands rather than products.

Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.

Select a single brand practice - e.g., recruitment, on-boarding (induction), training, reward, and recognition - and describe how you can better bring the brand to life through this. How might the change you propose better get people to understand and accept the brand, become advocates, and/or ensure that people's actions better deliver on the brand promise going forward?

help dis market

List ten (10) of you favorite brand names. What do you like about the product and/or brand name? What do you dislike? What image does the brand have in your mind? How loyal are you toward the brand?

The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions.    (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)