
Essentials Of Business Analytics
1st Edition
ISBN: 9781285187273
Author: Camm, Jeff.
Publisher: Cengage Learning,
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A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not. The following results are shown:
Male
Yes
30
Female
6
No
50
6
Convert the data into percentages for each gender class. Then construct a chart of the counts and a chart of the percentages. Discuss what
each conveys visually and how the different charts may lead to different interpretations of the data.
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