Define Entertainment Management and outline the forms of entertainment. Provide four (4) examples, local and/or international. Be sure to provide appropriate citation and reference in your response.

Who is the target market for Hotels.com (Expedia Group)?

What do you think is the reason for the growing popularity of sales promotion as a marketing tool?

For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.

What benefits specifically come with doing business online?

Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry using specific examples to demonstrate how the industry has developed in response.

How is marketing perceived in both business and the general population? In your answer, give examples of what marketing is currently believed to be and its importance to business and society.