Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Breslin Home Repair Services is developing a mobile app as part of its mobile marketing plan. Breslin wants to reach consumers who conduct most of their daily business on their smartphones, including banking, bill paying, and scheduling appointments. Breslin Home Services is targeting its audience based on
Group of answer choices
demographics.
mobile operating systems.
mobile app engagement.
location.
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