Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN: 9781305506381
Author: James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher: Cengage Learning
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A large country club with considerable market power currently prices their green
fees at $42 per member. However, they are looking to price discriminate by
grouping their customers as senior citizens vs. non-senior citizens, as shown below.
Senior citizens
Non-senior citizens
P
$55
$50
$45
$40
$35
$30
$25
$20
$15
$10
10
10
20
20
30
40
40
50
50
P
$55
MC
$50
$45
$40
$35
$30
D
$25
MR
$20
$15
$10
60
70
80
90
100
Q
10 20
30
40
40
MR
D
MC
50
60
70
80 90 100
a
Assume that the average cost is $25 per member. What profit will the firm achieve if
they are able to successfully price discriminate?
(a) $1,240
(b) $1,350
(c) $1,620
(d) $1,800
7425
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Transcribed Image Text:A large country club with considerable market power currently prices their green fees at $42 per member. However, they are looking to price discriminate by grouping their customers as senior citizens vs. non-senior citizens, as shown below. Senior citizens Non-senior citizens P $55 $50 $45 $40 $35 $30 $25 $20 $15 $10 10 10 20 20 30 40 40 50 50 P $55 MC $50 $45 $40 $35 $30 D $25 MR $20 $15 $10 60 70 80 90 100 Q 10 20 30 40 40 MR D MC 50 60 70 80 90 100 a Assume that the average cost is $25 per member. What profit will the firm achieve if they are able to successfully price discriminate? (a) $1,240 (b) $1,350 (c) $1,620 (d) $1,800 7425
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