3X03_final_pitch_deck_2023_v1

McMaster University page 2 of 2 Innovate 3X03 Step 4: Pitch Deck Deliverables (20% of Final Grade) Each group must create a pitch deck using primary and secondary research in no more than 20 PPT slides (excluding cover page and appendices) with the following mandatory sections:  Value Proposition (5%) o What value does the product/service bring to the marketplace?  The Ask (5%) o Outline the funding request you require to create and launch your marketing campaign. o Your ask cannot exceed $500,000, so your campaign MUST fit within that budget. o It should be a realistic ask based on the inputs and channels of the campaign.  Company Overview (5%) o History, business success, and key competitive advantages  Corporate Team Members (5%) o Overview of each selected team member and their qualifications and experience o Select REAL employees and represent them with the appropriate detail  Product Overview (15%) o 4P’s (Product, Price, Promotion, Place)  SWOT Analysis (15%) o Internal and External analysis with SO WHAT o Use the PESTEL analysis and clearly identify facts and sources  Competitive Overview (10%) o Complete a short 4P’s on the competing product and provide its advantages and disadvantages  Customer Analysis (use Primary and Secondary research sources) (15%) o Demographic, psychographic, consumer needs, buying behaviours o Conduct your own research to your network (e.g. Survey, Interviews, Focus Group)  Recommended Marketing Campaign (25%) o Created by your group – do not use an existing corporate campaign o It must include an element of in-person experiential marketing o It must include persuasion and charismatic leadership tactics o It must include a measurable objective o It must span at least 3 months and no more than 12 months o Evaluation will be based on effort, creativity, detail, and likelihood for success  Bibliography Innovate 3X03 – Final Pitch Deck Overview