1st lecture questions[50]

3. 4. What is the difference between customer satisfaction and customer loyalty? What is marketing management?

Marketing concepts and marketing managers article to support each of the marketing concept: 1Product profitablility models 2Strategies to engage shareholders in new product development 3Evaluate marketing mix alternatives 4Internal/External risks associated wiht new product development Provide a brief explanation of why each article was chosen and what specific advice it offers to the Marketing Managers Can you do this separately for each article as well as provide the full reference for the article thanks

1. Marketing involves, among others, "the delivery of value to consumers." However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product/service. Use a product of your choice as an example.

Please explain the different marketing management orientations in one paragraph.

1. What is trends in marketing. 2. What is problems in marketing. 3. What is market gaps in marketing.

Q1. Select an organization of your choice from the place/region you belong to, engaged in the process ofpractising Marketing Management. Discuss in details the stages and steps for the Marketing Process, theorganization is practising (with diagram). Word count: 1000 words. Q2. You are asked to suggest some changes for the existing Marketing Process of this above-selectedorganization, helping the organization to sustain itself in the competitive Marketing environment. Give yourvaluable suggestions to the selected organization referring to the absent, not performed well and have scopefor so-called improvement through/in their existing practices of Marketing Process. Word count: 500 words.

1. What is marketing? 2. Name 4 key theories learned so far. 3. Give an example of the concept that you studied and you could have implemented it somewhere. If not implemented, related it to a recent news, etc.

This is a marketing topic... Determine,  how can a company create a unique value proposition that sets it apart from competitors, and how should this be communicated in the marketing plan?

1. A company that sells products to be used primarily by the general public is known as a? 2. According to the chapter readings on differentiated marketing (Module 3), the McDonald's: Segmentation, Targeting, and Positioning video clip shown in depicts differentiated marketing. True or False? 3. When defining the concept of marketing, the following four activities must be included: True or false

1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?

4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…

The marketing concept starts with a well-defined (clearly defined) market, focuses on customer needs, and integrates (combines) all the marketing activities that affect customers. This means that within this orientation, marketing is taking inside-out perspective. Select one: O True O False

1. Think of a product or service in which you think constantly working on finding a unique strategy to please a customer and retain loyalty. Explain and discuss. 2. Do you think having those approaches of contemporary marketing has a huge impact to organization? Explain and discuss. 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Discuss. 4. Do you agree to what case was stated that the customers are willing to pay extra for products from companies which are concerned about the environment and committed to sustainable development? Discuss. 5. Think of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing). Discuss.

A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing.   C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.

1. What are the new target audience? What will they need? 2. What a marketing strategy that addresses all the marketing mix elements? 3. How to propose what they do and why?

2-5. What is the difference between a marketing dashboard and a marketing metric?

One of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the above

Please answer questions number 8 full answer provide.

1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.

1. What trends in product variations/choices have you seen recently in marketing? provide one example. 2. How do you think companies want their customers to perceive their brand’s value or product design, and which method of promotion is well received by the general public? 3.    Do they cater to a wide range of population in their target market? Explain

According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value".  Do you agree with Kotler's definition? Please support your position.

Please provide answer in 1 hr

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.  *700 words*

2. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.   Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of customers.

B. Consumer Markets & Consumer Buyer Behavior Marketing by the Numbers Evaluating Alternatives One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of an automobile. Each attribute, such as gas mileage, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, gas mileage (weighted at 0.5) is the most important attribute for this consumer. The consumer believes that Brand C performs best on gas mileage, rating it 7 (higher ratings indicate higher performance). Brand B is perceived as performing the worst on this attribute (rating of 3). Styling and price are the consumer's next most important attributes. Warrant is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand's score on that attribute.…

4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.

1. How relevant is marketing in every organization? 2. How does marketing help understand the marketplace and customer needs? 3. What core problem do you solve for ideal customers?