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Among the identified 7P’s of marketing, which do you think are the three most appropriate marketing mix in a sari-sari store business, and why? Justify your answer by citing examples.

（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE. Assessment length This report is limited to a maximum of 2000 words,（Sydney supermarket）

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

According to the growth-share matrix, a lower-shared business unit in a high-growth market in called…   Question 5 options:   A)  Star   B)  Cash Cow   C)  Dog   D)  Question Mark

Task 10The subject of MarketingMark the statement or statements below that are correct:   According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumer

Pick a brand from the hospitality and tourism sector of your choice. Answer ALL the questions. Question 1. Analyze the competitive positioning of the chosen brand. A SWOT analysis (presented in Table format) is required to meet this objective. Question 2. a. Suggest 5 recommendations for the brand to improve its current positioning based on your own research. Your 5 recommendations must include (1) a product/service strategy, (2) a pricing strategy, (3) a distribution strategy, (4) a marketing communications strategy and (5) a global marketing strategy. b. Evidence of relevant research.

What is the nature of telecommunications industry? How do the market players compete? How did they compete? Loyalty scheme or price war? How was the price war? How as the loyalty scheme? Did they ever collude? Was it tacit/open? What was government’s decision/action? Max 750 words. Include minimum 5 independent and verifiable citation. Make solid introduction and conclusion

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?

Subway Brand  (Sandwiches and etc.)   - Expound on the particular target market for Subway and discuss why they are the appropriate segment to target upon to. - Describe what Subway differentiates from its competitors in the market. Please select an attribute important to the consumers and expound why you use the products or avail the services of this brand. - Elaborate what you think is the value proposition of Subway when it comes to its products or services.   Own words please but can do additional research. Help! fulfill all 3 requirements in a paragraph or answer very well in bullet type. Make this very well and do not get others work, i will track those! thanks

Topic : Principle of Marketing  Please read and answer thoroughly with clear and appropriate examples to illustrate as well as provide accurate information that is not shared wth other students so we dont have the same thing, please Each product will have a life cycle. Briefly explain each step in the Product Life Cycle (PLC), describing possible challenges and strategies which may be employed to sustain the sales and profitability of the product. Use appropriate examples to illustrate.

Please answer this Simple question

Q4. With help of an illustration, state and describe the four major sets of segmentation variables that might beused in segmenting consumer markets.

Subject: Channel management Q5): What influencing involved along the channels? Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

1: explain customer value driven marketing strategy of Levi's brand? 2: explain integrated marketing program of the Levi's brand? 3:explain 4ps of Levi's brand?

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

Introduction to Business   ​​CH11: Creating Products and Pricing Strategies to Meet Customers’ Needs Quiz 1) Define and provide examples not provided in class of the following terms: a) Relationship Marketing b) Marketing Strategy c) Marketing Mix （Professor's Class sample：restaurants, apple,Amazon) ​

Describe the kind market segment in this example. Explain.

Complete the following for a marketing plan: Summarize the marketing for the V Fusion + Energy product line. • Propose the product, branding, and packaging strategy. •Explained how you will differentiate against the competition, and explained how the firm may expand upon its product line in the future. • Develop a distribution strategy for the product. What retail outlets will sell your new product? How will you manage the supply chain? • Develop pricing and promotional strategy. How will it focus on the target market? • Analyze Integrated Marketing Communications. How will it provide clarity and consistency across multiple mediums to maximize the communicative impact?

Identify the 4Ps(Place, promotion, product, price) marketing mix of company Dairy Queen. Don't just give me the definitions, list and describe them for the company Dairy Queen. All content must be paraphrased. Use references from 2018-2021 and cite them. I included an example for the company Kobo.( I need it for Dairy Queen all 4ps). THIS IS NOT AN ESSAY ugh. I really need help with this. Plz help me.

Review the New Product Development Processes described by Nike and Shopify. Nike Shopify Question response: Comparing the various new product development processes, outlined in these notes, by Nike, and by Shopify, respond in the box below with an approximate 200-word analysis of the different new product approaches presented. Potential prompts for your response include: What critical element of the marketing process had you not considered before? What elements appear most critical to you? Why? How do you see these approaches differ, if at all, for products vs. services? Looking at other companies, beyond Nike and Shopify, what other approaches do you see other companies using to support the new product or service development?

1. What types of marketing controls should OEB Breakfast Co. in Calgary Alberta put in place to monitor and measure the success of their marketing plan? Marketing Control Types • Annual Marketing Control • Profitability Control • Efficiency Control • Budget Control • Strategic Control Note: please refer to the summary of marketing plan attached

Marketing Strategies for Competitive advantage Question 1: Discuss the positioning strategy In your answer, discuss the forces that help a firm to develop and deploy a positioning strategy(200 words) Question 2: Research the below two major research firms: – Gfk AG Nuremburg, Germany, gfkcom – West Inc Rockville, Md, westatcom Discuss your findings in terms of their research services and special study capabilities Also, discuss the ways in which such services can impact on marketing decisions (200 words) Question 3: Explain what goes into determining positioning effectiveness (200 words) Question 4: Compare and contrast the dynamics that influence the emerging, growth, and mature markets How do they help a firm to craft a market target strategy in each? (200 words) Question 5: Discuss the impact that IBM’s collaborative innovation strategy can have on its partners, as well as on Microsoft How can IBM’s strategy affect the market? (200 words) Question 6:…

1. Is the Pegasus Airlines established a customer value relationship? If yes, how do they establish? If no, what was the problem of the Pegasus Airlines? In addition, however, whether or not the Pegasus Airlines were able to establish customer relationship or not you are required to formulate a Marketing Activities/Plan for the Pegasus Airlines. The Management of Pegasus Airlines is asking you, further, to provide framework of your designed Marketing Activities/Plans.

A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing Strategy   Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615   At the 0.05 level of significance,a. is there an interaction between media and marketing strategy?b.…

• Assume that you need to do a market research before launching a “car service at doorstep” business . You want to understand consumers’ needs, wants, and the expectations from this type of product as well as their intentions to purchase it. • What questions will you ask in your research; provide 3 open-ended and 3 closed- ended example questions?

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently 1 - Design a marketing strategy for the new product line? 2 - Critique your marketing strategy in terms of its strengths and weaknesses? 3- What are your suggestions for implementation of the marketing strategy?

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…