ACC 311 Project One Presentation
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Southern New Hampshire University *
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311
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Management
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Feb 20, 2024
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pptx
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LORENZO'S POSTER SHOP
BRYAN LEVIN
KEY POINTS
Lorenzo's Poster Shop over the past two years has been breaking even.
To be able to keep the company operating next year, the company needs to generate an operating income of $12,000 this year.
Five pricing scenarios have been presented that price increases, fixed and variable cost changes, material changes, and employee payment changes.
A secondary set of scenarios will be presented with after tax totals.
A potential special project will be added for all operating income totals
KEY POINTS
Option A has no benefit and is a loss to the company
Option B has higher sales and unit volume
Option C has a lower variable cost rate
Option D has higher sales and unit volume and a lower fixed cost
Option E has the highest sales and units. This option comes closed to the $12,000 operating income goal.
A
B
C
D
E
-10000
-5000
0
5000
10000
15000
-6271.35
5016.8
3540.6
10809.2
11933.2
Operating Income
Operating Income
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KEY POINTS
Option A bring the operating in come at a negative
Option B has a higher variable and fixed cost
Option C has a drop in variable cost through cheaper material, that can have a loss in clientele.
Option D has an increase in variable costs. Fixed costs are lower by moving to a commission-
based system, which may cause loss of employees.
Option E is similar to Option D in disadvantages
RECOMMENDATIONS
Best option would be E from the original scenarios.
Only option that is close to the $12,000 company operating income goal.
Highest units produced and lowest fixed costs. Option E
Contribution Margin Income Statement
Sales
$ 110,527.50 Less Variable Costs:
$ 57,474.30 Contribution Margin
$ 53,053.20 Less Fixed Costs
$ 41,120.00 Operating Income
$ 11,933.20 New Sales Volume Units
14737.00
New Variable Cost per unit
$ 3.90 New Fixed Costs
$ 41,120.00 Options
After-Tax Profit
A
($7,839.19)
B
3,762.60
$ C
2,655.45
$ D
8,106.90
$ E
8,949.90
$
RECOMMENDATIONS
Incremental sales
$ 7.00 Per unit
Less: Incremental costs
$ 2.50 Per unit
New contribution margin $ 4.50 Per unit
× Volume
500.00 units
Total new contribution margin
$ 2,250.00 Less: Additional fixed costs
$ 1,000.00 New additional income
$ 1,250.00 Income Tax (25%)
$ 312.50 New net income after tax
$ 937.50 Lorenzo's Poster Shop
Contribution Margin Income Statement
Original Options
Alone
with Special Order
A
($7,839.19)
($6,901.69)
B
3,762.60
$ 4,700.10
$ C
2,655.45
$ 3,592.95
$ D
8,106.90
$ 9,044.40
$ E
8,949.90
$ 9,887.40
$ With Price increase
A
18,507.11
$ 19,444.61
$ B
20,783.10
$ 21,720.60
$ C
18,128.51
$ 19,066.01
$ D
26,674.84
$ 27,612.34
$ E
28,292.21
$ 29,229.71
$
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POTENTIAL IMPACT
There are potential impacts of moving from salary-based employees to commission-based employees
Advantages can include increased unit sales and pay tied to revenue
Disadvantages can have unexpected expenses and overly aggressive salespeople.
This Photo
by Unknown Author is licensed under CC BY-SA
POTENTIAL IMPACT
Quality of product – cheaper material
Durability – product wont last
Satisfaction – clientele may not be happy with the product and could ask for a refund
Reputation – reputation loss as clientele are used to better quality products and may go further out to another vendor
POTENTIAL IMPACT
Social Media Backlash
Complaints
Loss of customers
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CONCLUSION
Summarizing the presentation, we can see that
The best option would be to go with Option E
A price increase will help Lorenzo’s poster shop have an increase in profits without a drop in sales due to location of the store and lack of competition
Adding the special order with help boost profit
Moving to a commission-based salary will make the employees responsible for their own income. The more they sell the more they earn. The company and the employees will benefit from this change.
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