Yogeesh_AishwaryaKallugudde_s223945626_MIS770.pdf

Designing Survey Instrument Student number: 223945626 Name: Aishwarya Kallugudde Yogeesh Email: s223945626@deakin.edu.au Foundation Skills in Data Analysis MIS770 – Assessment 1 In essence, the Audon Foundation recognizes a significant knowledge gap regarding how Victorian households perceive charities. This lack of understanding is impeding the foundation's ability to customize its outreach initiatives to better resonate with the community. To bridge this information void, the foundation plans to conduct a targeted survey. This survey aims to gather crucial insights into the awareness, engagement levels, motivations, and preferences of Victorian residents regarding charitable activities. The ultimate goal is to use this data to make informed, strategic decisions that will amplify the foundation's positive influence within the local community

2 Contents: Page Numbers Part A – Survey Questions: • Categorical Questions ……………………………………………………………… 3 - 6 • Discrete Numerical ………………………………………………………………… ..7 • Continuous Numerical …………………………………………………………… ...8 - 9 Part B – Collection of Survey data: • Methodology for survey data collection …………………………………… .10 - 11 • Target audience and survey sampling method ………………………… ..11 Reference ………………………………………………………………………………………… . 12

3 PART A : SURVEY QUESTIONS: Categorical Questions : 1. Which gender do you identify with? a. Male b. Female c. Non- Binary d. Other e. Prefer not to say Justification: This question gives us the understanding about the gender distribution of the survey participants . Variable: Categorical Level of measurement: Nominal Visualization: Pie Chart with the title name as Gender distribution . 2. Do you believe charities are crucial for the overall well-being of society? a. Strongly disagree b. Disagree c. Neutral d. Agree e. Strongly agree Justification: This helps us to assess the agreement level and mindset of the participants . Variable: Categorical Level of measurement : Ordinal Visualization : Stacked bar chart with area(locality) on X-axis and measurement of Y- axis ,this shall give the Understanding of the locality that are more inclined towards the charity. 3. How do you think charities can best show the positive difference they make? a. Videos b. Infographics c. Personal stories d. Testimonials Justification : This helps us to get the respondents to choose the most effective communication method. Variable : Categorical Level of measurement : Nominal Visualization : Pie charts representing the perspectives of the participants.

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4 4. What kind of charitable cause resonates with you the most? a. Health-related b. Environmental c. Educational d. Humanitarian e. Animal welfare Justification : T o classify survey participants according to their favored types of charitable causes. Variable : Categorical Level of Measurement : Nominal Visualization : Bar Chart with X- Axis indicating the percentage of the responses and Y-Axis with the categories. 5. Do you presently contribute to or support any charitable organization? a. Yes b. No Justification : To segregate survey participants based on their status as contributors or non-contributors to charitable causes. Variable : Categorical Level of Measurement : Nominal Visualization : Pie chart with the data labels would help us visualize the collected responses better. 6. How frequently do you interact with charitable organizations on an annual basis? a. Rarely b. Occasionally c. Monthly d. Quarterly e. Annually Justification : To assess the regularity of involvement with charitable activities. Variable : Categorical Level of measurement : Ordinal Visualization : Bar chart, with X axis representing the frequency of donation and Y-axis representing percentage of the respondents.

5 7. How well-informed do you believe you are regarding the particular tax advantages associated with your charitable donations? a. Very Uninformed b. Uninformed c. Neutral d. Informed e. Very Informed Purpose : To assess the perceived extent of understanding regarding the tax advantages related to charitable contributions which will allow us to implement and persuade the respondents on the benefits of contributing towards the charity. Variable : Categorical Level of measurement : Ordinal Visualization : Bar graph would help us to assess the data better with X-axis indicating the percentage of the respondents and Y axis indicating the categories. 8. What is the probability that you would engage in charitable events arranged by your workplace? a. Not Likely b. Somewhat Likely c. Very Likely Purpose : To assess the probability of taking part in charity events organized by your workplace. Variable : Categorical Level of measurement : Ordinal Visualization : Bar graph representing the data i.e X-axis indicating the percentage of the respondants and Y axis indicating the categories. 9. Using a scale from 1 to 3, please indicate the level of significance you attribute to public acknowledgment for your charitable donations. a. 1 (Not Important) b. 2 (Somewhat Important) c. 3 (Very Important) Purpose : To determine the hierarchy of significance placed on public acknowledgment for charitable contributions. Variable : Categorical Level of Measurement : Ordinal Visualization : Bar chart can be used to represent the data, X axis with the percentage of the respondents and Y axis indicating the categories.

6 10. What is the likelihood that you would suggest a particular charitable organization to your friends or family members? a. 1 (Not Likely) b. 2 (Somewhat Likely) c. 3 (Very Likely) Purpose : To assess the probability of endorsing a charitable organization to friends or family members. Variable : Categorical Level of Measurement : Ordinal Visualization : This data can be represented by pie chart with the data labels indicating the 3 categories and the percentage of respondents. 11. To what extent do you know about the Audon Foundation and its present endeavors? a. Well-informed b. Moderately informed c. Uninformed Purpose : Evaluating respondents' familiarity with the foundation is crucial for gauging the effectiveness of its Promotional activities. Variable : Categorical Level of measurement : Ordinal Visualization : Utilize a Gauge Chart to display ordinal data depicting respondents' levels of familiarity with the Audon foundation. 12. Which communication channels do you prefer for receiving charity updates? a. Email newsletters b. Annual reports c. Website blog posts d. Social media updates Purpose : Understanding the favored communication channels aids in enhancing the dissemination of information. Variable : Categorical Level of Measurement: Nominal Visualization : Horizontal Bar chart, with X axis indicating the channels and Y axis indicating Percentage of participants.

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7 Discrete Numerical: 13. How many family members actively participate in charitable activities in your household? a. 1 b. 2 c. 3 or more Purpose : Responses categorize households by the number of actively involved family members, offering insights into collective philanthropic engagement and informing tailored outreach strategies for organizations. Variable : Numerical Level of Measurement : Discrete Visualization : Bar graph can be used to represent the data with X-axis indicating the family members and Y axis Indicating the percentage of the participants. 14. How many philanthropic events did you participate in over the course of the last year? a. 0 b. 1-2 c. 3-5 d. 6 or more Purpose : To collect specific information on the count of charitable events you attended in the previous year. Variable : Numerical Level of Measurement : Discrete Visualization : Histograms can be used to represent data with X axis indicating the options and Y axis indicating the Percentages of the participants. 15. To quantify, how many charitable organizations are you presently providing consistent donations to? a. 0 b. 1 c. 2-3 d. 4 or more Purpose : To gather specific information on the count of charitable organizations that receive your ongoing support. Variable : Numerical Level of Measurement: Discrete Visualization : Histograms can be used to to represent the data with X axis indicating options and Y axis indicating the Percentage of the participants.

8 Continuous Numerical: 16. On a monthly basis, how much time do you dedicate to volunteer work for charitable causes? a. 0 b. 1-5 c. 6-10 d. 11 or more Purpose: To gather specific information regarding the number of hours you volunteer for charitable activities each month. Variable : Numerical Level of Measurement : Continuous. Visualization : Histograms can be used to represent the data with X axis with the options and Y axis indicating the Percentage of the participants. 17. In which income bracket does your annual earnings fall? a. Less than $30,000 b. $30,000 - $50,000 c. $50,001 - $75,000 d. $75,001 or more Purpose : Collecting annual income ranges provides nuanced insights into economic diversity, aiding market research Socio economic studies, and tailoring initiatives to varied income groups. Variable : Numerical Level of Measurement : Continuous Visualization : Polygons can be used to represent the data with X axis indicating the income bracket and the Y-Axis Indicating the percentage of the participants 18. On average, what is the monthly amount you typically donate to charitable causes? a. $1-$20 b. $21-$50 c. $51- $100 d. $101- more Purpose : By categorizing donation amounts, the data allows analysis of giving patterns, gauging engagement levels, tailoring fundraising strategies, and identifying areas for promoting charitable giving. Variable : Numerical Level of Measurement : Continous

9 Visualization : Histogram can be used to represent the data with Xaxis indicating the monthly amount and Y axis Indicating the percentage of participants. 19. How many charitable newsletters or updates do you read in a typical month? a. None b. 1-2 c. 3-5 d. 6 or more Purpose : Responses offer insights into how actively individuals seek and consume charitable content, guiding organizations to refine communication, delivery, and enhance audience engagement. Variable : Numerical Level of Measurement : Discrete Visualizaton : Histogram can be used to represent the data,X axis would indicate the options and Y axis would indicate The percentage of the participants. 20. How many years have you been consistently contributing to charities? a. Less than 1 year b. 1-3 years c. 4-7 years d. 8 or more years Purpose : Data on years of charitable contributions aids in assessing donor commitment, allowing organizations to Tailor communication and retention strategies for diverse supporter segments. Variable : Numerical Level of Measurement : Continuous Visualization : Histogram can be used to represent the data, X-axis would indicate the options and Y-axis would Indicate the percentage of the participants.

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10 Part B: Collection of Survey Data: Methodology: For the survey outlined in the given context, we can employ various methods to gather data. We are going to use multiple modes both Online and Offline to get an elaborate survey data and here are different data collection modes: 1. Online Surveys : Overview : Respondents electronically fill out the survey using a web-based platform. Benefits: a. Cost-efficient. b. Rapid and effective data collection. c. Convenient for reaching a broad audience. 2. Paper Surveys : Overview : Physical survey forms are distributed, and respondents manually complete them. Benefits : a. Appropriate for those with limited internet access. b. Useful in specific community or event contexts. 3. In-Person Surveys : Overview : Surveys are conducted in a face-to-face manner, typically at events, public areas, or through door-to- Door visits. Benefits: a. Target specific geographic areas effectively. b. Engage communities directly for meaningful interactions. 4. Email Surveys: Overview : Surveys are sent via email to a specific list of recipients. Benefits : a. Cost-effective and efficient. b. Permits customization and personalization. 5. Mobile App Surveys: Overview : Surveys are conducted through specialized mobile applications. Benefits: a. Appeals to smartphone users. b. Permits inclusion of multimedia content.

11 6. Kiosk Surveys: Overview : Surveys are displayed on interactive kiosks in public areas. Benefits : a. Targets specific physical locations effectively. b. Facilitates direct engagement in public places. Survey Sampling Method: 1. Target Audience: Audon Foundation wants to understand the attitudes of Victorian households towards charities. Sampling Methods: We will be implementing Stratified Systematic Sampling Method, the systematic sampling within strata involves selecting a consistent interval (kth individual) within each identified stratum. This process helps ensure representation from each subgroup demographically,age, allowing for more accurate analysis and generalization of results. Sampling Frame: • Build a Complete List of People for the Survey.Use both the internet and real-world methods to put together a thorough list of people. • Online Outreach:Spread the message online! Utilize social media platforms, community forums, and email lists to connect with people in the digital realm. • Offline Engagement:Go out and meet people face-to-face! Attend local events and work with community organizations to find individuals who might not be readily available online. Exclusion Criteria: • The survey is open to many participants, but only include individuals who meet the criteria of being residents of Victoria. Sample Size Calculation: • Conduct calculation on how many respondents we need for statistical significance by taking into account factors like the confidence level and margin of error.

12 References: • Berenson et. Al. Business Statistics: Concepts and Applications 5th Edition (2019) • https://www.nngroup.com/articles/survey-best-practices/ • 5) Tufte, E. R. (2001). The Visual Display of Quantitative Information (2nd ed.). Graphics Press • “The survey Research Handbook” by Pamela L. Alreck and Robert B. Settle • “Show me the numbers: Designing tables and graphs to Enlighten” by Stephen Few • “Statistics for business and Economics” by Paul Newbold, William L. Carlson and Betty Thorne

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