Assignment 3 Data Mining Tasks

.docx

School

Arizona State University *

*We aren’t endorsed by this school

Course

511

Subject

Computer Science

Date

Apr 3, 2024

Type

docx

Pages

3

Uploaded by AgentQuetzal3025

Report
Assignment 3: Data Mining Tasks Prasad Srinivas IFT 511: Analyzing Big Data Professor: Asmaa Elbadrawy Tuesday and Thursday (12:00 PM – 1:15 PM) December 2 nd , 2023
LinkedIn Professional Networking 1. LinkedIn users connect to each other in professional work networks. Clustering : LinkedIn serves as a platform for professionals to connect and network, with others in their industries. It's common for users to interact with individuals who share affiliations making it easier to establish connections within specific professional circles. 2. LinkedIn recommends connections for a user. That is, suggesting that a user can connect to another user. What data mining task does that fall into? Link Prediction: To help users expand their network LinkedIn uses algorithms to suggest connections based on various factors such as existing connections, interests, location, and experience. This process involves analyzing user profile data and employing data mining techniques like link prediction. By identifying similarities, in backgrounds LinkedIn recommends connections that can enhance the user's network. Twitter Short Messaging & Follow Network 1. Twitter users can post short messages. They can also follow other users to get updates on their posts.  Profiling: On Twitter people create their profiles and share posts. Gather followers, by publishing messages and stories, on the platform. Users can follow one another to keep up with updates. Twitter keeps track of this process, which is known as profiling. 2. Twitter recommends "users to follow" for its users. What data mining task does that fall into? This is very similar to the LinkedIn problem. Link Prediction: Twitter aims to provide users with suggestions, for accounts to follow by predicting a connection, between an individual and their followers. Once this connection is identified the platform recommends the user to individuals too. Shea-Terra Skin Care Online Store 1. An online store that sells high-quality fair-trade products for a skin-care line. It relies on building loyal customers that purchase their products exclusively from their line.   Profiling: The store attempts to build customer profiles by analyzing aspects of their purchases such, as the timing, frequency, amount spent and commonly purchased items. With these profiles, they strive to offer recommendations, to each customer.
2. Trying to understanding their customers purchase behaviors can help them make targeted advertising and personalized promotions. What data mining task does that fall into? Causal Modeling: The company is dedicated to gaining insights, into the purchasing behaviors of its customers and using that information to anticipate transactions. This helps them create targeted advertisements and personalized promotions. Their goal is to assess the impact of improving these predictions, on the customer experience in the future.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help