SCS 100 3

.docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

112

Subject

Communications

Date

Feb 20, 2024

Type

docx

Pages

Uploaded by ProfBoulderMongoose30

2-1 Discussion: Objectivity and Bias in the Social Sciences Discussion Topic To maintain objectivity in their study, social scientists should, in my opinion, be conscious of their emotional biases. Among the benefits are more precise results. The possibility of skewed interpretations, which could affect the research's validity, is one of the negative effects. When it comes to the advertisers and intended audience it should be taken into account while examining any potential biases in the Pantene, Dove, Gringos, and iPhone 15 advertisements. Due to their own opinions and beliefs, advertisers may unintentionally introduce biases into their advertisements. In addition, our personal biases might influence the way we see and respond to these advertisements as viewers. In order to advance inclusivity and understanding, it is important to investigate these prejudices in advertising. Pantene- Pantene’s ‘Labels against Women’ ad exposes a gender bias double-standard: Men and women are shown exhibiting the same behaviors but are labeled differently. Sadly, most commercials represents sexist (favoring one gender over another), and patriarchal (unequal power relations between women and men) view of the world. Pantene Philippines 'Labels against Women' Case Study Analysing Campaign: 'Labels Against Women' by Pantene. Dove- In a Facebook ad for Dove body wash, a black woman removes her brown shirt and — voilà! Underneath is a white woman in a light shirt. The ad, a three-second GIF, featured three women, each removing her shirt to reveal the next. But the transition from the black woman to the white women — compiled into a static collage by a social media user — evoked a long-running racist trope in soap advertising: a “dirty” black person cleansed into whiteness. (Among other examples was an ad by the N. K. Fairbank Company , which was in business from 1875 to 1921 that featured a white child asking a black child, “Why doesn’t your mamma wash you with Fairy soap. Dove Drops an Ad Accused of Racism The New York Times I-Phone-15-I-Phone Plus - The iPhone 15 and 15 Plus also get an improved, f/1.6 48-megapixel main camera and a 12-megapixel telephoto camera with up to 2x optical zoom. Apple is introducing its tougher Ceramic Shield display to the iPhone 15 and 15 plus, as well, and the screen will feature an increased peak display brightness of up to 2,000 nits. - IPhone 15 IPhone 15 plus advertisements, potential biases might rise in the portrayal of certain features or use cases that may inadvertently exclude or overlook the needs of certain individuals or communities or communities. It’s important for advertisers to be conscious of these biases and strive for inclusive representation in their ads. However, the biggest—and most potentially controversial—

change is the iPhones’ charging cable. Say goodbye to the Lightning port and all of your old Lightning cables, because Apple is finally switching to USB-C, bringing the iPhone in line with the rest of its devices. Apple's iPhone 15 Event: New Phones, New Watches, and USB-C nytimes.com https://www.nytimes.com › wirecutter › blog › apple-eve.. . It was challenging for me to ensure that, in my analysis of my ads, I was observing things objectively and that none of my personal prejudices had any affect, I made sure nothing was missing when I analyze my four advertisements. I thought I chose 4 good advertisement. I watched the videos more than once in order to examine my ads objectively as opposed to subjectively. I gained a better understanding of each advertisement's goal by doing this. In addition, I tried to see the ads from viewpoints other than my own. It was interesting to analyze my ads from a sociocultural standpoint and to apply semiotics principles. 3-1 Discussion: Advertisement Analysis Process It was challenging for me to make sure that when I analyzed my four ads, I was looking at things impartially and that none of my personal prejudices affected the results. I also made sure that nothing was left out. I believe that the four ads I selected were strong. In order to evaluate my advertisements objectively rather than subjectively. By doing this, I was able to comprehend the purpose of each advertisement better. I also made an effort to view the advertisements from perspectives other than my own. Applying semiotics ideas to assess my advertisements from a sociocultural perspective was interesting. I gained a better understanding of each advertisement's goal by doing this. In addition, I tried to see the ads from viewpoints other than my own. It was interesting to analyze my ads from a sociocultural standpoint and to apply semiotics principles.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help