(Molson, 2023)
. Merchants cannot just raise the price on Amazon as it needs to maintain
consistency across every platform; if not, Amazon may suspend and deactivate their listings. On
the other hand, Shopify requires merchants to purchase price plans they are as the basic plan
from which merchants receive a 2.9% + 30c USD deduction from each online transaction,
Shopify plan in which 2.6% +30c USD is deducted on every transaction which isn’t much as the
platform they offer are globally large with a lot of customers
(Shafiee, 2023)
. Every business wants to foster strong connections with its clients, and Shopify figures out the
limitations of the global platform and takes care of the problems. And enables businesses to
establish direct relationships with customers where they can learn about their preferences and
tastes on a personal level. Furthermore, Shopify distinguishes itself with a wide variety of
customizations, which allows each outlet to have a different look. Along with-it Shopify provides
extensive customization design, from which every storefront looks different, and the customer
can experience its uniqueness. As opposed to this, Amazon and eBay limit the uniqueness of a
company by restricting the layout of outlets on their platform. With this crucial difference,
Shopify can set itself apart and expand under massive platforms like Amazon and eBay thanks to
the significant differences.
Customers are being more aware about the environmental laws/regulations and ethical code of
conduct in running a business. In this scenario, Shopify has extended their efforts in conducting
their ecommerce chain with sustainable and ethical standards that works towards wellbeing of
the society and the planet in long run. Shopify claims to have 100% carbon free operations, they
have invested in renewable energy projects and even get carbon credits to account for the
damage it causes to the planet. (Kantariya, 2023). Moreover, Shopify promotes green packaging
with the use of recyclable materials and has partnered with other green shipping companies to
reduce carbon emissions. There is also a tool called Shopify planet app that calculates the
emissions from each shipping and counters it by donating to environment friendly projects. Shopify’s approach of Print on Demand (POD) allows suppliers to manufacture products after
receiving orders by minimizing overproduction and wastage. Shopify has always encouraged
transparency in its supply chain so that the customers can get a clear picture of procuring,
storing, marketing, and distributing products in the e-commerce chain. They emphasize fair trade
practices and complying with labor laws of countries where they conduct business. It is vital for
