MBA 5010 Week 1 Assignment

Use this data to illustrate how the manager might make the decision if he uses each of the following heuristics: elimination by aspects (EBA)

P8-what measures or actions could be used to improve the consistent quality and speed of preparing fast food for customers

The market research team at AdRight is assigned the task The market research team at AdRight is assigned the task to identify the profile of the typical customer for each tread-mill product offered by CardioGood Fitness. 1. Create a customer profile for each CardioGood Fitness treadmill product line by developing appropriate tables and charts. 2. Write a report to be presented to the management of Car-dioGood Fitness detailing your findings. The market research team at AdRight is assigned the task

The American Baker's Association reports that annual sales of bakery goods last year rose 15 percent, driven by a 50 percent increase in the demand for bran muffins. Most of the increase was attributed to a report that diets rich in bran help prevent certain types of cancer. You are the manager of a bakery that produces and packages gourmet bran muffins, and you currently sell bran muffins in packages of three. However, as a result of this new report, a typical consumer's inverse demand for your bran muffins is now P= 11 -15Q If your cost of producing bran muffins is C(Q) = 3.5Q, determine the optimal number of bran muffins to sell in a single package and the optimal package price. Instructions: Enter your response for the optimal package price rounded to two decimal places. Optimal package size: Optimal package price: $ units

What is involved in the conditions analysis phaseof market analysis in Figure 1–1?

PLEASE CHOOSE ONE ANSWER AND CLARIFY THE CHOICE A quantitative forecasting class assumes that sales (or other items to be forecast) follow a repetitive pattern over time. When a retailer uses daily sales of each product to identify patterns and to forecast inventory requirements, this is an example of: A::a deterministic model B::a causal model C::a time series forecasting technique D::a qualitative model       “A” items are high-dollar value items which represent a small portion (usually 10-20 percent) of requisitions, purchase orders, and inventory items, but a large portion of annual spend (usually 70-80 percent). “A” items in ABC analysis are: A::reviewed infrequently B::normally carried in large quantities C::stored in a relatively insecure warehouse D::particularly critical in financial terms       Decoupling inventories are carried __________________________________. The amounts and locations of raw material, work-in-process, and finished goods decoupling inventories depend on…

choose: Any attribute of interest on which data are collected and analysed: 1. Statistics 2. ordinal scale data

Explore the ethical considerations in utilizing predictive analytics for customer behavior forecasting in CRM.

Choose the best ANSWER 1-  What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2- What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4- Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall decrease in brand loyalty    Increasing…