Wal-Mart Essay

Wal-Mart is the most successful business year after year and that is because it is the largest retailer in the world and also leads in sales. Wal-Mart employs over 2 million employees and serves over 176 million customers each year. The organization is a perfect example of how successful a focused and driven entrepreneur really can be. The company was started by one man with a dream and has overcome the changes in trends and times and the challenging economic conditions. In 1962, Sam Walton opened

Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton 's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam 's first five and dime stores in the 1950 's to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no one could have predicted the enormous success

As an avid shopper and consumer that frequents Wal-Mart, I chose to do my paper on the Wal-Mart Corporation to explore their marketing strategies and their efforts to compete in today 's economy. Our economy, which is characterized by sophisticated technology and global communication, demands a great deal from organizations that intend to remain competitive. Wal-Mart Corporation does not just compete in their field, they dominate it. Wal-Mart, which was founded in 1962 by Sam Walton, is the

Wal-Mart customer service Table of Contents Table of Contents .....................................................................................................................1-2 Title page......................................................................................................................................3 Abstract......................................................................................................................

Company Background Founder of Wal-Mart, Sam Walton graduated in 1940 with a degree in economics and started his career as a management trainee with J.C Penney Company. Three years later Sam used all of his savings to open a Ben Franklin variety store in Newport, Arkansas. After he lost the lease of the Newport location, Sam and his brother J.L Walton opened up another store in Bentonville. By the early 1960’s Sam felt that he had enough experience and knowledge from studying mass-merchandising

controversial supermarket chain in existence: Wal-Mart. From the buyer's perspective, Wal-Mart is just a generous business chain which has extremely low prices. But upon closer inspection, the wickedness of Wal-Mart and the company practices become apparent. I think Wal-Mart has a negative impact on society. Wal-Mart mistreats employees, follows unfair business practices, and hurts small businesses.

WAL MART SWOT ANALYSIS By: Katie A. Bell University of Phoenix Wal-Mart Stores, Inc. was started by Sam Walton in Newport, Arkansas in 1946 in an effort to “help people save money so they can live better” and was achieved by keeping sales prices lower than his competitors by reducing his profit margin. From this simple concept the company has grown to nearly 3000 stores in 14 countries and is the world’s largest company in terms of revenue bringing in a staggering average of $401 billion annually

Operational Planning for Wal-Mart Introduction The first Wal-Mart was opened in Rogers, Arkansas, in 1962. By 1969 it was incorporated into Wal-Mart Stores, Inc., and in 1972 went public on the New York Stock Exchange. The company grew steadily across the United States, and by 1990 was the nation's largest retailer. In 1991 and 1994, Wal-Mart moved into Mexico and Canada respectively. By 1997 it was incorporated into the Dow Jones Industrial Average. As of 2005, Wal-Mart has stores in the United

Question: Is Wal-Mart Good for the Economy? Yes. Wal-Mart is now the largest grocer, largest retailer, largest corporation in the world. "If Wal-Mart was a nation, it would have a bigger economy than 80 percent of the world's countries"(Singer and Mason). About "138 million people go to one of Wal-Mart's 5,000 stores in the United States and nine other countries", and purchase more than $300 billion every year (Singer and Mason). With a 1.6 million global workforce, Wal-Mart has become the

and the idea of selling more for less, Wal-Mart Stores Inc. has grown into the largest retailer in the world and employs just over 2.2 million associates worldwide. Wal-Mart Stores Inc. is the largest private employer in the United States with just over 1.4 million individuals employed domestically. Millions of customers visit more than 11,500 stores in over 28 countries, as well as e-commerce sites in 11 countries each week. After 50 years in business, Wal-Mart Stores Inc. continues to grow at an exponential