Vodka

Spirits or distilled beverages are types of alcoholic drinks which are produced by distillation of a mixture produced from alcoholic fermentation. Spirits are often called “hard liquor” or simply “liquor”. The distillation process of spirits excludes the diluting water component results in increasing the alcohol content in the drinks. Unlike, beer and wine, distilled spirits contain no added sugar and their ABV content is ~20%. Distilled spirits are the types of alcoholic beverages where the concentration

growth trend in the vodka segment in contrast with most other spirits, Guillaume Cuvelier introduced a new vodka brand called ‘SVEDKA’ in 1988. However, since vodka is considered to be an identical product that has no distinctive attributes between each brand, creating points of difference is the real challenge to SVEDKA. A market analysis showed that vodka made up a 24% share of total spirits consumption and the market was divided into two segments; premium and low-priced tier vodka. Absolute and Smirnoff

Originated from Bassano del Grappa, more than 1600 years ago, the famous Italian drink Grappa becomes more and more famous all around the world. Not till 1960s, grappa transformed from a cheap provincial Italian drink into a World Wide known drink. Traditionally made from byproducts of the winemaking process (vinaccia): pomace, discarded seeds and stalks, Grappa was considered as a cheap and low quality drink for farmers and other lower class workers. Very similar with the French Brandies

comprehensive industry services that span the expanse of manufacturing, marketing, bottling, importing and exporting, and sales of alcoholic beverages. The majority of their brands are globally recognized such as Jack Daniel's, Southern Comfort, Finlandia Vodka, Woodford Reserve Bourbon, Canadian Mist, Korbel champagne, Chambord and more. Brown-Forman is recognized for its superior products and have traditionally catered to the high-end beverage market. Recent industry statistics regarding

Gin is one of my favorite spirits as well as the number one ingredient chosen to create cocktails by bartenders around the world. It is a neutral grain spirit that is redistilled with botanicals to extract the aromatic compounds, with the predominant flavor being juniper berries. The variations among gin products are the results of the differences in combinations and concentrations of these botanicals in the distillation process. In this article, I will introduce you to some remarkable gins to demonstrate

the face. But, you know, in some ways that made it all the more exciting, gave him some mystery. You were the one who introduced him to me, the night we went to The Fleece and Furkin, to watch King Adora. You remember? He bought me a vodka and orange, and he called it a screwdriver. I’d never heard it called a screwdriver before. And he was so charming. You thought it too, you thought he was charming.

Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS, FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made

Managing Business Operations Case Analysis: Blanchard Importing and Distributing Co. Inc. (HBS Case 9 - 673 - 033) Submitted by: Tushar Kothavale (130) NMIMS, FT MBA 2009-2011 1) Correct the Economic Order Quantity (EOQ) and Reorder point (ROP) quantities for each of the five items mentioned in the case. We first predict the annual demand for the year 1972 based on trend for 4 months of 1972 based on corresponding months of 1971. Calculations for Annual demand (R): The assumption made

Advertising Alcoholic Beverages to Children Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these Budweiser cartoon character

Five Forces Analysis Michael Porter's Five Forces Analysis is a framework that used for industry analysis and understand the level of competition in an industry in order to develop business strategy (Tang, 2014). There are two key players in the local malt liquor market (MLM) industry of Malaysia, GAB Berhad and CBMB who have occupied 95% of the total beer and stout market shares in Malaysia (CMBB, 2015). Therefore, the competition among existing brewers are low as there are only two major brewers