Vegemite

This report was commissioned to examine what Mondelez International needs to do in order for Vegemite to maintain its iconic symbol in the Australian spread market and to recommend ways of increasing its market share. Research from competitor analysis draws attention to the fact that in 2008, the market share of Vegemite in the Australian spread industry was 40% (Brat 2009). The shares of their key competitors such as Nutella, as well as lesser-known rivals consisting of Marmite and Ozemite contributed

assignment I chose Vegemite as the product to analyze. Vegemite is a uniquely Australian food product commonly spread on bread or toast. The reason I chose Vegemite is because it is a very distinguishable product in a market saturated in with normality. I find its most interesting feature is how most Australians love this savory spread, and it is one of, if not the strongest product of its type in the Australian market, where it has little to no success overseas. Vegemite is quite profitable

« Kitchen PoetryDeutschland Down Under » Vegemite: Australian for “Yummy” April 19, 2010 by Kathryn McGowan Photo by Wikipedia user tristanb - used under CC license When visiting Australia it is impossible not to encounter Vegemite, that mysterious black goop which many Aussies spread on their toast every morning and hold in a special place in their hearts. As a recent commercial attests, “Australian made….internationally misunderstood.” I can report that while it looks like sludge left over from

Table of Contents Executive summary 1 Company objective 2 Market Overview 2 Market category 2 Market size 3 Market Potential 3 Market Structure 4 Trends 4 Demographic 4 Culture 4 Economic 4 Natural 5 Technological 5 Social 5 Political 6 Competitor 6 Factors influence on consumer behaviour 6 Segmentation 7 Internal analysis 8 Product 8 Price 9 Promotion 9 Place 10 SWOT Analysis 10 Strength 10

                P.2  P.3  P.4­5  P.6  P.7    Behavior Case Study      iSnack 2.0 : It looked good on paper…          Introduction     In  2009,  Kraft  foods  and  Vegemite  undertook  a  product  line  extension  and  significant  public  and interactive campaign  to  incite consumers to  name  the  new brand  of  vegemite  that was developed under their specifications and preferences.  Throughout  Australia  and  New

consumers. 2.Provide insight for development of potential vegemite product extensions. 3.To find the unique trend and pattern from the conversational web. After the research the team

and the 4P’s analysis for one of the Kraft product, Vegemite. Kraft Inc Company, which is the owner of Vegemite product in Australia, is the largest food and beverage company in The United States. Kraft has been a major player in the food and beverage industry for a long time ago. Kraft has broad range products of food and beverage that are available around the world. One of the Kraft products that are marketed in Australia is Vegemite. Vegemite is considered as much a part of Australia's heritage

Essay on Vegemite   Table of Contents Introduction 3 1. Importance of Marketing Mix Especially in Foreign Market 3 2. Issues of Vegemite’s Marketing Mix in Foreign Market 6 3. Result of not adjusting Marketing Mix in International Market 7 Conclusion 8 References List 9   Introduction This is an individual essay where the researcher is assigned to discuss about the importance of marketing mix especially in the foreign market. The theme of the given topic refers to use the example of Vegemite. It is

huge launching event. Brand equity, customer centricity strategy, and long-term benefit of the company should not be put at risk since Vegemite is not any product, but Australian lifestyle, culture, and pride. Brand affinity As Vegemite is such an important part of their life, Australians have strong bonds with the brand. With over 70 years of history, Vegemite has been perceived a heritage of Australian cultures, and Australian people feel they own the brand. The strong relationship has been sustainably

represents the Australian identity through her deep connection to both cultural heritage and the natural landscape. The quote, "She was thankful that her grandmother handed her two pieces of toast and Vegemite to eat" (Pg 26). This quote reflects her gratitude and familiarity with Australian food. Vegemite is an Australian product, and the use of it evokes a sense of national identity. Mia's appreciation for this food shows her connection to Australian culture and traditions. Similarly, the verb "Mia