Toyota Prius

The microenvironment consists of actors close to the company that affect its ability to serve its customers- the company, suppliers, marketing, intermediaries, customer markets, competitors, and publics. During the introduction and sale of the Toyota Prius, four major sectors of the microenvironment attributed to its success: The company, suppliers, marketing intermediaries, and publics. Toyota’s customer driven marketing strategy is largely responsible for its success in the hybrid car market.

The Toyota Prius is the most popular gasoline-electric hybrid vehicle in the world. Launched in 2001 in the United States, Prius is derived from the Latin term “to go before,” an apt moniker for this ground-breaking, front-wheel drive model. 2016 to Present: Toyota Prius The fourth-generation Toyota Prius was released for the 2016 model year. As before, it is a five-door hatchback and is categorized as a midsize model with room for five. Four trim levels are available: Two, Three, Four, and Five

Contents: Executive Summary 3 Introduction 3 The Automobile Market 4 Competition 4 Leading Suppliers of Cars 4 Current Offerings 5 Prius Target Market/ Segmentation Criteria 5 Demographic 6 Psychographic 6 Geographic 6 Toyota 7 SWOT Analysis 7 Marketing Communication 8 Major Trends 8 Marketing Strategy 8 Communication Mix 9 Marketing Campaign 10 Media Strategy 11 Post Campaign Testing 11 Summary 11 Current Future Environment 12 Appendix Attitudes of Consumers

This ad comes from People’s Magazine. It attempts to sell the Toyota Prius. This ad promotes the Prius as a car that is environmentally friendly and adventurous by utilizing imagery. In addition, this ad attempts to form a connection between the reader and the Prius by showing off how their all different, “Just like us.” This ad targets middle aged males and females who love nature and view themselves as individuals. Really, many people can fit into this broad niche, and thus placement in People’s

The commercial of topic is the 2016 Toyota Prius commercial shown in the Super Bowl. The purpose of this ad was to disprove all other assumptions about the Prius in general as well as show the appeals of driving one. Since the Prius is generally viewed as ‘uncool’ the commercial focused on fast-paced and interesting aspects to make it appear more desirable. However, in today’s society, in order to make a product desirable it has to appear ‘sexy’. The Toyota Prius commercial attempts to introduce a

Marketing and Sales CU 03223 Report Company Case 4: Toyota Prius February 2013 Members: Floris Baars Karina Galiauskaite Jessica Giljam Samuel van Horen Bastiaan van Kemseke Maximilian Wilde Supervisor: Vera Hartog Introduction The Toyota Prius is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by the Toyota Motor Corporation. The EPA and California Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in the United

The Myth Behind the Toyota Prius After its creation fifteen years ago, the Toyota Prius has attained a cult status in American culture, and has grown to become a symbol in addition to being a hybrid car. Once high profile celebrities like Leonardo DiCaprio and Cameron Diaz were seen in the Prius in the early 2000s, it became cool, smart, and trendy to own a Prius. Over the last ten years, there has become two stereotypical owners of a Prius: economically conscious, mediocre driving, organic food

Exciting and fun to drive are not the first words that typically come to mind when the car of discussion is the Toyota Prius; but should they be? Most people associate the terms hybrid, conservative, and gas efficient solely with the Prius. However, is this simplistic general consensus of the car an accurate description of what the vehicle actually offers? Is the Prius just a “great car” because it is a hybrid or is it a great car that just happens to be a hybrid. Typically, the criteria used to

problem in this case is weather are not it is the correct decision to accelerate the launch of the Toyota Prius a car built with the new hybrid technology. The TMC (Toyota Motor Company) identified an untapped market in the US in the 1970’s when they saw there was a demand for a small fuel efficient car due to the raising gas prices. This was a market the “Big Three” were not equipped to meet. Toyota and other Japanese car manufactures were able to take advantage of this market need and obtain top

Toyota dominates the hybrid market, but its one plug-in model was around for just a few years before it was canceled in 2015. Less than two years later an all-new model has rolled out and it sports the Prius Prime name. The 2017 Prius Prime is the fourth model in the Prius family name and shares its platform with the standard Prius. The subcompact Prius c hatchback and the wagon-line Prius v are the other models. The Prius Prime is available in Plus, Premium, and Advanced grades. Because the Prius