I. Executive Summary Solid Group Incorporated has been in the retail industry for more than 50 years. Among Solid Group’s biggest projects to date is the introduction of My|Phone, the very first dual active SIM mobile phone. My|Phone is the first and leading Filipino mobile phone manufacturer in the Philippines and developing better phones at much affordable prices. A proposal for the Global Marketing plan for My|Phone has been made. In the most recent statistics available from the ITU World Telecommunication/ICT