Technological Pedagogical Content Knowledge

SS and rivalry high. In such cases, the key force analysis is very important. Remember: It is the industry you analyse, not the firm. Costly to NonRare? Valuable? imitate? substitutable Logistics management in cochlear technologies Research knowledge and skill in cochlearrelated areas Etc. STEP 4 COMPETITIVE ENVIRONMENT Is there a strategic group that you need to take account of ? What is the rivalry like in this group? What capabilities do the relevant firms have? What strategies do

to practice what they have learnt. Other pedagogical features such as key words, examples, and end-of-chapter questions support the contents. This book is concise, focusing on the most important aspects that a market researcher, or manager interpreting market research, should know. Many chapters provide links to further readings and other websites besides that of the book. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device (see section “How to