Stages in Making Holiday Packages Essay

Assessment 1 MKT 220 Buyer Behavior Submitted by: Eirenne Lucia V. Reyes 14095156B Stream B Submitted to: Anika Vats Date: May 13, 2015 Part A Question 1: Which strategic action Disney took in terms of consumer focused initiative? Give examples. (15 marks) In 1992, Euro Disney was launched in Paris. This project unexpectedly received undesirable feedback from its target market since the company wrongly assumed that it would be easily accepted by the Western European market. Disney

mass, organised tourists. They have different needs and motivations than mass tourists. It is known as “fully independent traveller” (Wilson, 2004). Chai (1996) describes independent travellers as tourists who do not travel via a fully inclusive package or in groups and the duration they stay compared with other tourists is longer. According to Hyde and Lawson (2003) in a study entitled “The Nature of Independent Travel”, three characteristics which has identified in the nature of independent travel

decision making and organizational development. This specific plan constitutes of mechanisms for making financial provision for various payments required within the organization. The scope of this strategic plan covers the activities of the office of Payroll Administration for the years running from the year 2010 through to 2012. Of relevance and in relation to the payroll programs for the three years stipulated in the plan include, catering for employees pay, providing payment for holiday as stipulated

sector is about giving a warm welcome and taking the time to give customers a great experience. This sector includes all businesses that provide a place to sleep as part of their offer to the guests, including hotels, lodges, motels, backpackers, holiday parks and serviced apartments. This sector works closely next to some other sectors within the hospitality industry. People frequently enter this moving sector from the fast food (quick service) outlets, restaurants, bars, cafes, pubs, catering or

the need and wants of consumer demands. Product can tangible or intangible in service. It is consequently more than the physical thing sold by the trade and TCIL have the wide range of product in order to attract the customer like Air tickets, holiday packages, travel insurance, foreign exchange, domestic, international which are well known in the world. Price Price refers to the ultimate cost that is paid by the consumer. It represents the built-in value to customer about product and services. Industry

from the beginning there are both internal and external factors that can impact and effect employment relationships. An internal factor could be a good benefits and incentives package if it is a desirable package it may create a hardworking staff force from the beginning of the employment, for example an enhanced maternity package could see you hold onto valued members of staff. The management style and employee progression are also internal factors if the company has a positive management style that

refers to the stages that a product. Changes in demand for the product is the factor that delineates the changes from one cycle to another (Daft & Sanders, 2012). The typical product life cycle has four identifiable stages; * Introductory Stage-characterized by the launching of a new product. * Growth Stage-highlighted by strong growth and profits. * Maturity Stage-the product is well established and the organization seeks to maintain market share. * Decline Stage-the market for

for example chocolates bars, food stuff, household goods etc. Once the company gets stable in the market and the demand of the product increase price eventually increases. Penetration pricing method is good to capture new market. Though in initial stages it creates loss for the company, the hope which remains there is the stability of

many as an intangible product to the customer, a service/ experience the customer can only have once purchased this is stated in Middletons definition, the tourism product "may be defined as a bundle or package of tangible and intangible components, based on activity at a destination. The package is

of a world class "hub" in the UK is Heathrow. Leisure has become a necessity for many sections of the population, and holidays are becoming an integral part of most consumers' lifestyles. Society has become more affluent and leisure orientated. There is an underlying interest in visiting and experiencing new places and cultures, and this can be done easier and faster by making use of air transport. Leisure travellers tend to be more price sensitive, and people say that they would travel more if