Soft drink

Competition 8 Customers, consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies, 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies market, 2001-06 14 Table 4 : UK value sales of smoothies by type, 2001-06 15 Table 5: Consumption of fruit and vegetable juice 2002-2006 17 Table 6: Consumption of drinks – 7-14-year-olds, 2001-05 17 Marketing Mix (4Ps) 19

Today, while the soft drink industry’s value has increased in 2004, the volume sales of carbonated soft drinks has declined due to a large proportion of consumers who are opting for the trend towards healthier alternatives in the functional drink segment (energy drinks, smoothies, milk & juice drinks, sports drinks) as well as bottled juices and water (ref.5). Companies have been actively engaged in new product developments

Today typical 20-ounce soda contains 15 to 18 teaspoons of sugar and as much as 240 calories. A 64-ounce fountain cola drink could hold up to 700 calories. Furthermore, people who drink this “liquid candy” do not feel as full as if they had eaten the same calories from solid food, and they do not compensate by eating less (Chan, 2015.) According to the same, one out of three children in the United States are overweight or obese, and the nation spends an estimated $190 billion a year treating overweight

calorie soft drinks to healthier options, making it a perfect time to corner the healthy soft drink market. The following report provides a microeconomic analysis of the U.S. soft drink industry, and how a healthy soft drink start-up could take advantage of these market trends. U.S. Soft Drink Industry Microeconomic Analysis The primary driver of non-alcoholic beverages in the U.S. is soft drinks, carbonated beverages that are flavored and don’t contain alcohol. The multibillion dollar U.S. soft drink

is powerful in understanding where competition lies in current industry situation. The model below describes the five force competition. The carbonated soft drink industry is highly competitive in all countries with Coca-Cola and Pepsi having almost 70% market share of the world. The quickly developing nature of the Chinese carbonated soft drinks market has given the aggressive scene a significant help. All areas developed somewhere around 1999 and 2003, and despite the fact that development in a

used in drinks to make them fizzy. It’s a surprisingly delicious use for the gas that has become very common in today’s society. It’s most common use are in “soft drinks” which is actually a somewhat incorrect term for the product. “Soft drinks” are defined as having little alcohol content so while this is true for drinks like Coke and Pepsi, it can also be applied to many other drinks and not exclusively drinks like Coke and Pepsi, which in society we refer to as “soft drinks”. When we drink these

was founded by Canadian ski instructor Peter van Stolk. The soft drink company was not being sold alongside other larger reputed brands such as Coca Cola or Pepsi. The soft drinks were sold in skateboard shops and tattoo parlors to consumers who were looking for a drink that matched their lifestyle. Its unique style was evident by its use of bottles that resembled classic beer bottles and by pricing higher than for regular soft drinks. Details of Jones Soda Company Mission Statement To create innovative

cardiovascular diseases, and type II diabetes figures have more than doubled, affecting the overall global health of the population. According to Egger et al., (2013) a critical factor in these increases is the high consumption of carbonated soft drinks and sugary fruit drinks. Sanjay et al., (2013, 2077) suggested the requirement for stronger preventive measures to rescue the health of the global population, surmising the need for greater education and transparent nature of the ingredients will aid influence

sub-categories such as the soda or soft drink industry. Introduced in 1886, the Coca-Cola Company sought to offer its coke product to the masses. Coke has been successful in winning its market share of the soft drink industry as evidenced by a report that states, "the drink is reportedly recognized by 94 percent of the world's population" (Hartlaub, n.d.). In an expansion of the typical market, Coke took its place in history by becoming the first soft drink to be consumed in outer space (Hartlaub

Walsh, TMFSocialME). For years, there has been a “cola war” between Coca-Cola and Pepsi Cola. This has urged cola drinkers to test these two products and compare them in many different areas. Coca-Cola and Pepsi Cola may be the most popular soft drinks in the United States, causing the two to be at war, however, they both have many similarities and differences in terms of sales and social media/advertising. Coca-Cola and Pepsi Cola have made great investments