Singapore Changi Airport

I. MICROECONOMIC Micro-environment is preferred as ‘the operating system’ which includes the forces that has significant impacts on and can affect the organization’s ability to operate and serve its customer (Chaffey et al, 2009). This is influenced by the need of customers and how services are provided to them through the competitors, marketing intermediaries, and suppliers within the marketplace (Chaffey et al, 2009). 1. Customer Airasia provides to its customers the basic flight carrier

The industry factors that Estee Lauder faces include the threat of substitute and the threat of new entry. Although the cosmetics and skincare market are dense, cosmetics startup are striving due to ease of promoting and selling through social media. In a highly saturated market, Estee Lauder brand can rely on their strong brand name and heritage. The Estee Lauder parent company’s main competitors are COTY Inc, L’Oreal International, Shiseido Company Ltd., and LVMH group. Some of the Estee Lauder

aircraft thus updating technology and staying level with international competitors and the final strong success of Qantas has come by operating out of some of the world’s major air travel hubs such as Los Angeles International Airport, London’s Heathrow Airport, Singapore’s Changi Airport and Sydney Kingsford Smith International providing an excellent range of customers. Qantas’ main weaknesses come from the high risk nature of airlines (possibility of crashes and large scale incidents), the complexity

travelled. Asia Pacific region includes:-Australia,Bangladesh,Brunei,Cambodia,The People’s Republic of China,Fiji,Hongkong India,Indonesia,Japan,Kiribati,South Korea,Laos,Macao,Malaysia,Maldavies,Nepal,New Zealand,Pakistan,Papau New Guinea,Philippines,Singapore,Soloman Islands,Sri Lanka,Taiwan,Thailand,Tonga,Vanuatu and Vietnam Asia Pacific regions aggregate more of outbound and long haul travel outside Asia pacific region. For example: - As per a survey year 2000 considered a benchmark year with a high

Good Morning! I am Nicole Tong from 210. I will be presenting the impacts on Sri Lanka if the sea level should rise by 66m. Sri Lanka is one of the smallest, but biologically diverse countries in Asia. It contains tropical forests and also hosts many diverse endemic species. When the sea level rises, animals that live on the coastal areas of Sri Lanka will move inwards in search of food and shelter. Human settlements will also move inland. They will invade habitats and mating ranges of animals such

time. 2.2 Demographic and economic The population in Singapore has increased and the visitors coming into Singapore has also increased. According to government statistics, the population of Singapore was 4.84 million in 2008, of whom 3.64 million were Singaporean citizens and permanent residents. Singapore has one of the world largest GDP growths, which means that the people in Singapore are growing richer with higher rate of success. Singapore has a highly developed market which has historically

Introduction: Singapore Airlines popularly referred to as “SIA” is one of the world’s most successful airline in terms of service and profitability. It is one of the world’s largest airline and viewed as one of the best airlines both by the customers and the competitors at the global level (Chan, 2000). SIA flies in 35 countries on six continents to 61 destinations and provides high-quality service to the customers, which is the main reason for its success in the aviation industry. SIA’s core values

such as Qantas China Eastern and China Southern have a massive expansion in terms of no. of flights and route network. With annual passengers of around 850k, China has become a key source market for Australia. Airports are also trying to attract Chinese travelers. For example, in Sydney airport every Chinese New Year, Terminal 1 would celebrate with Chinese-Themed declaration, launching simplified Chinese site and deployed Chinese-speaking Ambassadors to assist Chinese customers in Terminal 1. China

Singapore Airlines which is based at Singapore Changi Airport, is Singapore’s national carrier. With a fleet of Airbus and Boeing aircraft, Singapore Airlines operates a substantial network covering Asia, North America, Australasia, Europe, Africa and the Middle East. A member of the Star Alliance, Singapore Airlines is majority-owned at 56% of voting stock by Temasek Holdings, the Singapore government investment and holding company The company has seen rapid expansion with a strategy focusing on

ECONOMIC PERFORMANCE Introduction Singapore has a high-income economy with one of the highest standards of living in the world. It has a gross national income of $55,150 per capita as of 2014. Since 1965, after independence, Singapore rapidly grew from a low income country to a high income country. GDP grew with an average of 7.7% since independence; in the first 25 years growth topped 9.2%. Per capita GDP over the same periods grew by 5.4% and 7.2%. Singapore industrialized rapidly in the 1960s