Shahrukh Khan

multiple products. The Indian television advertising is crowded with almost all the brands having one or the other celebrities endorsing for them. At present in India, the Indian cricket captain Mahindra singh Dhoni is endorsing 25 brands, while Shahrukh Khan 16 and Sachin Tendulkar endorsing 15 brands (India Today Sept 2010). Consumer associates a

unique positioning. All brands stand for something in the consumers’ eyes, and what a brand stands for is vitally important for the success of its business. Many of the top brands have brand ambassadors who promote them (for a fee of course) so Shahrukh Khan represents TAG Heuer ,Pepsodent and Sunfeast ,among others, while Aishwarya Rai is the brand ambassador for L’Oreal, and Kareena Kapoor for Head and Shoulders. So, a brand ambassador could well be summed up as follows– A brand ambassador is a well-connected

Top 5 Richest Bollywood Actress 2018 Keyword: Richest Bollywood Actors Hollywood is often seen as the Mecca of the rich and famous. However, in the international market few places can rival its Indian sister: Bollywood. Well known for superb musical numbers and over the top action films, many stars have made a living performing in movies that would rival any film in the world. All Bollywood stars are rich. Identifying the top 5 richest of them is slightly challenging because, quite understandably

concepts such as good and evil, right and wrong, virtue and vice, justice and crime. As a field of intellectual enquiry, moral philosophy also is related to the fields of moral psychology, descriptive ethics, and value theory. From a Muslim hero Yusuf Khan (Dilip Kumar) singing Hindu devotional songs, written by renowned lyricists Shakeel Badayuni, and composed by music by Naushad Ali, to actors choosing life partners irrespective of their religious

overall brand: • Establishment of Credibility: Approval of a brand by a star fosters a sense of trust for that brand among the target audience- this is especially true in case of new products. We had the Shah Rukh-Santro campaign. At launch, Shah Rukh Khan endorsed Santro to create its brand awareness in the market, when most of the people didn’t even know about Santro. . • PR coverage is another reason for hiring celebrities. Celebrities contribute in creating a buzz. For instance, one of the oldest

Shahrukh Khan From Wikipedia, the free encyclopedia Jump to: navigation, search "Shahrukh" redirects here. For the Timurid dynasty ruler, see Shah Rukh (Timurid dynasty). This article is semi-protected to prevent libelous additions. Shahrukh Khan Born 2 November 1965 (1965-11-02) (age 44) New Delhi, India Other name(s) Shah Rukh Khan, King Khan, SRK, King of Bollywood[1] Occupation Actor, producer, television presenter Years active 1988–present Spouse(s) Gauri Khan (1991–present) Shahrukh Khan

grandmothers before he goes home for Diwali. His grandmothers, haunted by the memory of Rohan's estranged brother, Rahul (Shah Rukh Khan), sit Rohan down, and in their grief, tell him the story of his family. Yashvardhan Raichand (Amitabh Bachchan) is a famous, wealthy Indian businessman. He and his wife Nandini (Jaya Badhuri) adopted a baby, Rahul (Shah Rukh Khan), and raised him as their own.

INDIAN BRAND: THAT TAPPED THE NICHE SEGMENT SUCCESSFULLY. Author: Radhika Singh (9999067831,radhikasingh208@gmail.com) Sunil Kishore Sharma (8010484758,neel89@gmail.com) ABSTRACT This case study talks about the evolution of Emami as a brand in the rural market. Rural market is a market which is still not tapped by many well known brands but Emami took it as an opportunity and are successful in taking full advantage of it. Their major revenue is generated from rural market i.e. 40-45 % of revenue

together-films and cricket. The company has enhanced its brand recall through endorsements by eminent personalities which led to superior visibility. The company has cluster of stars from entertainment, sports and films such as Amitabh Bachchan, Shah Rukh Khan,

4. Media Interventions in Marketing of the Movies Introduction In India, media consists of television, radio, cinema, newspapers, magazines, and internet. These can be categorized as follows: Alternate media: It includes magazines, radio, TV, newspapers etc. Modern Media: It consists of Internet, social media, blogs etc. Print Media: Print media comprises of newspapers, magazines etc. Audio visual media: AV media consists of radio and TV etc. Outdoor media: Outdoor media is composed of hoardings