Figure A is the flowchart of making chocolate with highest quality from cacao beans. Following the article of Scharffen Berger Chocolate Maker (A), it said “the demand for their product was still growing radidly; Harris’s marketing manager thought it might be possible to triple demand over the next few year. Just recently, a mass-market retailer had expressed interest in having a Scharffen Berger custom blend to sell in its stores all across the country. Harris knew that taking on this customer could
Scharffen Berger Chocolate Maker Product Quality and Process Quality Product quality “Quality is the measure of excellence or state of being free from deficiency, defects, and significant variations", (Nader, 2009). Quality of a product can be mainly assessed from a manufacturer and a customer point of view. From a customer point of view, product quality is perspective as each individual perceives quality differently. Ultimately, product quality is the capability of the product to fulfil
Scharffen Berger Chocolate Maker Case Study The company Schaeffer Berger is a company founded by Robert Steinberg and John Scharffenberger. The company specializes in producing the high quality chocolate utilizing the finest cacao beans available. The company differentiated itself from their several others competitors, by being one of the first to produce chocolates “From beans to bar”, meaning that Scharffen berger, unlike its rivals produced the chocolate by doing all the processes in the
Group Case Brief Scharffen Berger Chocolate Maker (A) Bowling Green State University February 14, 2011 Scharffen Berger Chocolate Maker Introduction: The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth, they are facing a potential dilemma. The company must consider how they will keep up with growing
I. INTRODUCTION Think of Hershey Food Corporation and chocolate comes immediately to mind. Hershey is the leading manufacturer of chocolate in North America but that is not all what Hershey is all about. Considering the humble beginnings of its founder, Milton Hershey, Hershey Food Corporation’s success is as sweet as the chocolates it produces and as lovely as the candies it offers its customers. But before gaining its sweet success, it had undergone business dilemma
1. Analyze Scharffen Berger’s industry, competitive landscape and pricing power within its industry - using Porters 5 Forces. The first force talks about the supplier power, and suggests if company standardize, then it can easily switch among many businesses. The Company had a big opportunity of increasing production by taking the order of custom blends by the mass-market retailer. It would increase demand up-to 30% in the following year and this would help them switch easily among vendors. Second
Executive Summary For “premium” chocolate maker Scharffen Berger (SB), quality is king. Their distinct process creates a “taste experience” second to none, an unparalleled quality that must be maintained despite apparent capacity issues. To satisfy the rising market’s demand for its product, it must address three primary issues related to capacity: bottlenecks, expansion, and economies of scale. The current bottleneck in the Conche (output=1,344 kg. /day) will be remedied with the installation
Hershey Company is the largest company which produce chocolate in North America. Hershey came from the name of Milton Hershey, an American manufacturer and philanthropist who founded the Hershey Chocolate Corporation and popularized chocolate candy throughout much of the world. I choose Hershey company because i love chocolate and most important is Hershey Company is not only produce chocolate, but at the same time Milton Hershey and his wife has established Milton Hershey School for orphan boys