Sean Dailey Student # 425090 Ethical Situations in Business – Task 2 A. Dress Code: Company X requires its employees to dress and maintain a clean, professional appearance. The employees of Company X represent this company and it is important that their appearance is professional. All staff members are expected to present themselves in an acceptable appearance to our team, clients, and the public. Supervisors are required to assist Company X in monitoring its employee’s appearance. Pants- Jeans
offer, I instantly grew interest in the marketing field. The other majors seemed too boring and dealt with too many numbers, I enjoyed the aspect of marketing and how creative you can get with it while interacting with many other people. Marketing and Sales is something that I have wanted to do for a few years now after growing up and seeing my Dad in that field, and now seeing my brother develop in that field. I love the idea of researching a topic, gaining new information about that topic, and than
the program as mentioned above. The sales associate who promises the world but never asks the right questions, is most concerned about the bottom line and what reports he or she can run to determine total sales, what clients to service and run customer queries. He or she will work closely with customer service to ensure both are on the same page on expectations and delivery. He or she will also work closely with IT to ensure the go “live” reports pull accurate sales information, run customer reports
differentiate the terms Branding and Marketing. Although they are closely related and should actively complement each other for a successful business strategy, they should have separate and individualized goals and budgets. Branding – a long-term process by which we will create and manufacture the presence of MDL through consistent visibility, creating simple, yet powerful, to the point messages which boost the awareness of MDL, along the lines of “Have You Been To?” Branding is built by presenting
customer path and understand how people buy, AIDI. Attention, interest, desire, and action was coined by sales developer and advertiser E. St. Elmo Lewis. This framework was actually adopted from the advertising and sales field before marketers got a hold of it. AIDI is considered a check list or step by step process in which executives use when designing and advertisement or pitching a sales pitch. Like many past theories, there is usually some kind of paradigm or modification done. “Derek Rucker
Inc. Executive Summary Circuit City History The year is 1966 and Wards, a television and appliance company established in 1949, is hot. As the one and only giant of television, the company enjoys a growth rate of 2200% since 1958 and its sales continue to skyrocket. The company continues to expand itself by offering innovative products like audio equipment and diversifies by entering markets including automotive supplies, gasoline, clothing, and even children’s toys. In 1968 the company
character in this aspect is the salesperson who are the best ‘middleman’ to have a clear understanding about the customers through face-to-face communication. However, the salesperson from Olympic Cable does play a strategic role in achieving long-term sales from every established customers. Other than that, the Olympic Cable salesperson secure the continuity of the buyer-seller relationship by improving the buyer’s motivation to continue the relationship with different ways. For example, Olympic Cable
Customer service is the most important part of a hotel based organization, it also forms the most competitive advantage and a critical element in internal marketing. Moreover it also has influences in other industries as well. Internal marketing is based on the internal communication and treating powers of employees as well as customers. Implementing internal marketing includes educating, stimulating, guiding and leading workforce to improve quality and performance. The service employees represents
Customer Service Quality Lack of good quality customer service can have a negative impact on any company, from fast food restaurants to large corporations with call centers. Looking at Comcast Corporation as a specific example of poor customer service quality, we will identify the source of the negative impact and provide different options for improvement of quality within the call center. Comcast Corporation started out as a small cable company and grew tremendously to the number one company in
the local branch sales level and in hopes they can help with this situation somehow. I’m sure you are well aware of the AS Flex project here also. Amy Brotherton, Brian Leonard and a number of other WS sales reps has had the opportunity to work on FLEX deals in their own territory. I feel I was not given a fair shake and I need to know why am I being treated differently than other sales reps I’ve spoken with across the country? If this is truly the company 's stance on FLEX sales in AE territories