Red Bull Flugtag

Contents0.0 Abstract 1.0 Introduction 2.0 History 3.0 Does Red Bull® Revitalise the Body and Mind? 3.1 What are the ingredients in Red Bull®? 3.2 Red Bull®’s adverse health effects 3.3 Has Red Bull® profited from controversy? Page(s) 2 3 3-4 4-5 5 6 6-7 7 8 8 9 9 10 11-12 13 14 14 15-16 16-17 17 17 18 18-19 20 21-24 25 4.0 Red Bull® a non-descript market? 5.0 How is Red Bull Marketed? 5.1 Sponsorship 5.2 Advertising 5.3 Brand Image 5.4 Some of Red Bull’s extreme sports athletes and events in pictures

original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb

Introduction One of the leader in the energy drink market, Red Bull was created in 1984 by Dietrich Mateschitz and now produces an annual turnover of more than 3 billion Euros (Gschwandtner 2004). Red bull is an internationally popular energy drink that is intended to taste like mixed berries. Red Bull is packaged in a slim aluminium blue and silver container with two red bulls as the logo. It provides 8.3 US fl. oz. of thirst quenching power fluid and contains 80 mg. of pure caffeine; this energy

Media Plan * Evaluation & Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand came into existence in 1984. * The brand came to India in 2003. Although the brand has been keeping a low profile compared to the Cola majors , Red Bull has created a category of

Strengths: Red Bull’s marketing strategies focused primarily on selling their energy drinks to young consumers, and extreme sports athletes. Adolescent and young adult consumers are often risk takers and are willing to consume anything that will make them feel alive and energized. “To build brand image, Mateschitz used grassroots sales tactics that got college students and night clubbers to roll over in sweet surrender, like puppies awaiting chest rubs” (Lidz). Red Bull’s sports event marketing

Red bull Inspired by functional beverages from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980 's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Currently, Red Bull is available in more than 167 countries and around 50 billion cans of Red Bull have been consumed so far. In terms of further expansion, Red Bull is targeting the core market of the USA and growth markets in the Far East, while also focusing on the continued

competitive advantage which are Niche and Cost: • Niche: our greatest competitive advantage is the niche aspect of our product. Organic Energy drinks appeal to a small section of the population. Most people would rather buy name brand products such as red bull and AMP. As a result, our best strategy would be to target a smaller group of consumers through promotions i.e. free drinks. In doing so, we can increase our following when people start to recommend our product to family and friends. Also, because

Red Bull Energy drink was founded in the 1980s by Austrian entrepreneur Dietrich Mateschitz in partnership with Chaleo Yoovidhya. This came as an inspiration to an existing drink called Krating Daeng, which was introduced in Thailand by Chaleo Yoovidhya. Dietrich modified the ingredients and the first red bull drink was sold in Austria in the year 1987. Red Bull is available in 169 countries and around 5.9 billion were sold in the year 2015 around the world. It has grown and has now become the highest

Creatine, Inositol, and Ginkgo Biloba. (What you don't know about energy drinks, 2014) Red Bull is the one type of energy drinks which is known all over the world. It means the customer can find the product almost everywhere. The company is mostly addressing to the young people with its product. Nowadays, it can also be used together with alcohol and especially mixed with vodka. Original Red Bull drinks was improved in Thailand by a businessman named Chaleo Voovidhy in 1962 and

RedBull Should Red Bull continue with its marketing strategy in the United States to maintain its market share in the rapidly growing energy drink market? Justin Redlbacher Frankfurt International School School Code: 000007 Business and Management Word Count: XXX Candidate Number: 000007-XXX Supervised by Celia Nater   Abstract This essay will investigate the Austrian Energy Drink Company “RedBull” by analyzing the energy drink market and determining where “RedBull” is positioned