Red Bull Flugtag

A Can of Bull? Do Energy Drinks Really Provide a Source of Energy? Objectives • Describe and categorize chemically the components of various popular “energy drinks.” • Determine the physiological role of these components in the human body. • Explain scientifically how the marketing claims for these drinks are supported (or not). • Determine under what conditions each of the “energy drinks” might be useful to the consumer. The Case After spending several years working the Sport’s Desk of the Lansing

Katharina Ohmstedt 1179_BERKC_SAB_4410_SECNA NEW PRODUCT DEVELOPMENT December 13th, 2017 Research Paper Red Bull’s Marketing Strategy Dr. Garett Topic – Red Bull’s Marketing Strategy Thesis – How does Red Bull use events in extreme sports to make their product popular around the world? Rationale – Red Bull is a global player and almost everyone has tried their drink before. But Red Bull does so much more than just supplying the un-energized part of society with the power to get through the day

its good and services to its consumers (Veljković & Kaličanin, 2016). Therefore, this paper discusses Red Bull’s brand strategy, threats, and opportunities, and its success in the entrepreneurship. Red Bull’s Key Success in the Market Red Bull Company faces numerous rivalry from other industries such as Pepsi, Coca-Cola, and retailer brands like Blue Charge offered by Walmart. In essence, Red Bull is an energy drink enterprise that has a significant number of loyal customers spread across the globe

inventory strategy of Red Ball is Minimize inventory and this kind of inventory means that the more reducing the inventories the more improvement in business performance. By the way, Red Bull Company used high flexibility with their employees in order to make fast respond to changing customer demand. Their supplier selection in the form of supply chain design is quality, delivery, cost and the product design is made by low cost. The effectiveness' of red bull supply chain model in Red Bull Company is different

Red Bull Mission Statement "We are dedicated to uphold Red bull standards, while maintaining the leadership position I the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organization as an employer of choice" (Ramos, 2012 ) Mission • Build a strong relationship with people to make this mission reality (Adams, 2011) • Expand their market

Industries Co., Ltd. based in Bangkok, Thailand. TC Pharma is one of the leading food and beverage companies in Thailand. They have a successfully diverse product portfolio. “This includes Red Bull, the world’s leading energy drink. T.C. Pharma is the only producer of the Red Bull flavor around the world and owns the Red Bull trademarks worldwide. The company has over 2,600 employees at its headquarters, production sites and joint-venture locations around the world." The company was founded by Mr. Chaleo

Background Red bull is the market leader in energy drinks. Red bull was found by Dietrich Matchitz while he was visiting Thailand. Technially the formula was made by a man named Chaleo Yoovidhy, who was providing to people to help keep them awake. In Thailand it was reffered to as Krating Daeng. Dietrich tried out krating daeng himself and discovered that it works, primarly because it helped him with jet lag. Dietrich went back to Thailand and collaborated with chaleo into making it a better tasting

1.3 Pros and cons of GMO foods Pros Cons Tastier food Allergic reactions More nutritious food Increased toxicity in some modified foods Decrease use in pesticides and herbicides Antibiotic resistance Insect resistant foods are produced Gene transfer ( genes can be spread into the wild and create “superweeds”) Larger/Increase in production of food and crops Interbreeds with other organisms resulting in a lower biodiversity Faster output of crops Cross-pollination ( effects the off-spring

Energy drink (I) I saw this video about 3 persons, who told us about their opinion about energy drinks. The first 2 had no problem with energy drinks, they drank it themselves when they where out with friends, but the last one didn’t drink it, he thought it was dangerous for our body’s. I think the last one has right, I also thinks that energy drinks are unhealthy for our bodies, because of all the sugar and additive. I never drink energy drinks, only in rarely situations Sugar (He/she + I)

is in a very thrilling way in the Running of the Bulls in Pamplona, Spain. Although many people oppose the this sort of running because it causes injury, but in reality it is a great thing for the people of Spain. The practice of the Running of the Bulls in Spain has a profoundly positive impact because it leads to increased money, creates unity, and results in respect for Saints and animals. Most importantly, the practice of the Running of the Bulls benefits the people of Spain because it unites