Ralph Lauren

Ralph Lauren Corporation is an American, publicly traded holding company headquartered in New York City. The company, through its subsidiaries, designs, markets and sells men's, women's and children's apparel, accessories, fragrances and home furnishings to customers worldwide. Ralph Lauren Corporation began with the 1967 founding of the Polo Ralph Lauren company by American designer Ralph Lauren. The origins of the RL Corporation began with men's ties, Polo Ralph Lauren in 1967. Born in 1939 as

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend

Abstract Ralph Lauren Corporation (NYSE:RL) is well known in the apparel clothing field. The corporation engages in the design, marketing and distribution of lifestyle product. This analysis paper will illustrate the current financial situation and forecast the future free cash flow based on the previous financial statement and financial data collected. These information and forecast are served for the potential investor to have a general understanding of RL Corporation and make the right choice

Table of Contents Introduction 2 Part 1: Ralph Lauren - More than just a Brand 2 Company background 2 Company information 2 Competitors 3 Target consumers 3 Positioning - the story told by the brand 4 More than just clothes 5 Position from a value chain point of view 6 The consequences on range development 6 Part 2: The Sourcing plan 6 Sourcing Location 6 Continuity product 7 Seasonal product 7 Short-Seasonal product 8 Supplier

living.” -Ralph Lauren “The clothes that I design and everything I’ve done is about life and how people live and how they want to live and how they dream they’ll live. That's what I do.” Ralph Lauren Company Overview Ralph Lauren was founded in 1967, by Chief Executive Officer and Chairman Ralph Lauren. It engages in the distribution premium lifestyle goods such as: Home goods, Apparel, and Accessories/Fragrances. Within the Ralph Lauren group are private brands, including Polo by Ralph Lauren, Club

Corporate Level Strategy For 50 years, Ralph Lauren 's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. However, in 2015, they reported a 5.3% drop in revenue from June 2014 to June 2015 (O 'Brien, 2015), and since then, the shares began a downward trend. To better understand their declining performance, the company then launched an internal review of their operations and determined that the main reasons for

Both brands offer versatility in merchandise as well as in locations. Ralph Lauren obtains various licenses and carries similar lifestyle image as Burberry. House of Fraser House of Fraser founded Baugur Group in 1849. The private department store offers home décor, apparel for all ages, accessories and electronics. The brand

ways. Ralph Lauren is a prestigious example and has been in production since 1967. Ralph Lifshitz himself is responsible for this 7.1 billion dollar corporation. Being born on October 14, 1939 in the Bronx, New York City, Ralph Lifshitz, better known as Ralph Lauren, became heavily influenced by the fashion world and its industry, specifically in Menswear. Ralph Lifshitz first started off by marketing his products such as neckties in large department stores including Bloomingdale's. Ralph Lauren has

2.2 Competitors As mentioned earlier, Burberry positioned itself as functionality luxury by being a top global brand worldwide. Burberry not only have rivals which contend directly such as Louis Vuitton and Chanel but also indirectly such as Ralph Lauren and Calvin Klein which both having the same collections in lifestyles (Appendix 4). Louis Vuitton is one of the Burberry’s biggest yet strongest competitors in the field of fashion. It formes up its strategy by focusing on the customer trends

Ralph Lauren Corporation has been in operation for more than 47 years (Ralph Lauren, n.d.). The company offers the general public variety of high-quality apparels, fashion accessories, eau de toilettes and household products (Ralph Lauren, n.d.). In 1960, the company started creating their brand by selling men’s apparel but it was not until 1970 that the company started selling women’s t-shirts (Ralph Lauren, n.d.). During this time, the company was only marketing its products in the United States