Porsche Cayenne

rP os t 9-511-068 REV: MARCH 29, 2011 JOHN DEIGHTON JILL AVERY JEFFREY FEAR op yo Porsche: The Cayenne Launch In March 2003 the Porsche brand faced a challenge without precedent in 55 years. Since the e launch of the Porsche 356 in 1948, the brand had stood for expensive, high-performance sports cars. Its designs, varying little over the decades, formed and then came to reflect the notion of a classic n sports car. It was a connoisseur’s racing vehicle, engineered for speed

LAUNCH OF THE PORCHE CAYENNE Porsche Core Customers The introduction of the Porsche Cayenne had angered the current Porsche owners. These current owners are worried that the Porsche Cayenne would mark the end of the Porsche that they once knew. To Porsche owners, the concept of an SUV is too different from the other cars in the Porsche family. They want Porsche to retain its performance sports car heritage through designing only sport car models that are fitted to the Porsche brand image. Furthermore

Ocampo Chapter 5 Porsche Case Study: Guarding the Old While Bringing the New 1. Analyze the buyer Decision process of a traditional Porsche customer. a. Traditionally Porsche has developed a low volume and increasingly fragmented auto market. The availability of these high end models created an image of exclusivity. And this image is very important to the Porsche customer and they want their car to represent how successful they are. For the traditional Porsche customer the 1st

After the loss of the majority of France’s colonies in the Americas, the Restoration government occupied itself with colonizing attempts in Senegal and French Guiana. During this period of colonial expansion in French Guiana, the French government endorsed several attempts to colonize Mana, an area along the fertile, but poorly known Mana River. However, none of their attempts were successful. In 1827, the French government granted Anne-Marie Javouhey and the Sœurs de Saint-Joseph de Cluny, the

MANAGEMENT Porsche case Introduction Creating a brand is one of key things that each company should create and fight for. Creating brand and strong personality is a piece of the chain that one company can’t live without. This is a case where we are going to research and discuss the brand image and maintenance of the brand of Porsche Company. Porsche has well

Porsche had always been one of the most successful and influential brands in the world. The Carrera 911 is the dream car of many ambitious men. Before Cayenne launch, there is only one lower price Porsche Boxster had been added as a new product line to the brand in 1996 . Throughout the years, Porsche had successfully built up a strong high-end sports car identity. The Cayenne news was shocking for consumers, as they could never imagine such a product. In this paper, I am going to identify problems

Porsche Changes Tack “Yes, of course we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners, suppliers and dealers, and then shareholders.” Dr. Wendelin Wiedeking, CEO, Porsche An Overview of Porsche AG, 2005 • • Porsche is a publicly traded family controlled company Porsche is a relatively simple company by product line, having three existing and one newly proposed products: • • • • 911 – the only model produced and

Porsche Changes Tack Yes, of course, we have heard of shareholder value. But that does not change the fact that we put customers first, then workers, then business partners, suppliers and dealers, and then shareholders. Dr. Wendelin Wiedeking, CEO, Porsche, Die Zeit, April 17, 2005. Porsche had always been different. Statements by Porsche leadership, like the one above, always made Veselina (Vesi) Dinova nervous about the company’s attitude about creating shareholder value. The company was a

Shona L. Thomas- Porsche Case Study 1.) General Environment Factors for Porsche: A.) Demographic segment for Porsche is Age and Income distribution. Porsche target age is group is consumers is male over the age of 40 in addition to an average income of 180k a year. That has a positive effect on this segment because they have defined their niche audience that best responds to their line of cars. B.) Political and Legal segment directly affects the future production of Porsche vehicles with regulatory

The situation Porsche was founded in 1931 by Fernand Porsche with his son and son in law (Anton Piech the father of VW chairman Ferdinand Piech). Porsch started as a firm that sold design and engineering services to other carmakers. Porsche produces VW beetle in 1934 and the first branded sports car (the Porsche 356 series) in 1948 after ww2. In 2007 was the world’s most profitibale automaker on a per unit basis with a production of just 100,000 automobiles annually with an average revenue of