Myopia

early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’ needs rather than to sell the products. With the same thinking as Drucker, in a journal article named Marketing Myopia (1960), Theodore Levitt examines and analyzes limitations of managers in approaching the philosophy of modern business. The core

Astigmatism is a flaw in the curve of the cornea (the front of the eye or the clear, round dome covering the eye's iris and pupil). The cornea and lens are generally even and rounded equally in all directions. This mechanism helps the eye to focus light emissions sharply against the retina at the back of the eye. In the cornea of an average eye the lens focuses light waves on the retina. If the cornea or lens isn't smooth and equally rounded the light waves will not be refracted properly. This is

Cataract surgery is among the most common procedures performed in older people and is one of the oldest procedures known. It is done due to the lens becoming cloudy and leads to the vision being affected. This happens when proteins in the lens clump together causing the cloudy area to become larger, affecting vision more over time. The most common cause is age related, but it could also be due to other reasons such as traumatic, diabetic, radiation, secondary and congenital. The first type of

Abstract The article, “Marketing Myopia” written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather than

helps to give accurate results. Thus, this surgery is very precise and gives desired results to the patients. In laser correction eye surgery, the eye specialist or surgeon reshapes the cornea in our eyes. This surgery helps patients suffering from myopia (nearsightedness), hyperopia (farsightedness) and astigmatism. If you are suffering from eye or vision problems, then you should immediately consult an ophthalmologist to help you out. Always consult an experienced eye specialist who has access to

Introduction In every days life, eyeglasses is used by the people with eye problems to enabled them to read, write and other purposes, either the person with farsightedness or nearsightedness. Usually, a person is either given recommendations by eye specialists, optometrists or ophthalmologists who identified the eye of a person’s problem and they will give prescription if necessary. Eyeglasses are generally made by an optician. Some people might use eyeglasses (or sometimes called sunglasses) for

Product Description The Glo Minerals Suede Matte Stick provides you with enduring color that consistently feels smooth and moist. This is a quality lipstick product with a matte finish that feels like suede. The product is perfect for dry lips because it nourishes and hydrates the skin. The formula contains a hint of peppermint, and it feels pleasantly cool after application. This product is available in an array of six spectacular hues: Port, Pinup, Punch, Pop, Bliss, and Memento. The colors

“Technology should improve you life, not become you life” - Billy Cox. These words from the legendary bassist have a powerful meaning which can relate to today's society. The fascination of new technology has stolen the eyes of the people worldwide. As more breakthroughs with technology occur, people will become more dependent on a resource that is not reliable. In other words, more people will start to depend on modern technology with all of their needs, which can lead to reducing of their creativity

caused the hardships I have endured to be the core of my considerably various achievements, opened a door for me to support others and gave me the hope of an influential and resourceful future. When I was four years old, I was diagnosed with high myopia, an eye condition that causes severe nearsightedness. Three years after my diagnosis, My hospital referenced me to to be treated abroad as my condition was proven to be fetal. But, my parents couldn't afford the cost, so they tried to get me a sponsor

Marketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategic