MINISTRY OF INDUSTRY INSTITUTE FOR INDUSTRY POLICY AND STRATEGY MASTER PLAN FOR THE DEVELOPMENT OF VIETNAM’S MOTORCYCLE INDUSTRY IN THE PERIOD OF 2006-2015, WITH A VISION TO 2020 Project management: Ministry of Industry Project executing: Institute for Industry Policy and Strategy Project leader: Nguyen Anh Nam July 2007 CONTENTS Introduction 3 Part 1. An Overview of Motorcycle Industry 5 I. Global motorcycle market and the development trend 5 I.1. Global motorcycle market 5 I.2. Development
PREFACE If we want to go global in the world market then we must know the trend of the market, what features must be there in the product so that it should get popularity among the masses and also should know about competitor’s position in every field. The objective of report is to know the strategy of Hero Moto Corp in the world market and we must know what should be the price range and what types of marketing should be done so that it gets familiar with every type of person. So needs and objectives
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