Ice Cream Essay

in Singapore has increased from 92.5% to 96.6%, an increment of 4.1%. (Refer to Appendix B Fig3.) Singaporeans are becoming better educated and thus are more aware of health issues related to unhealthy food such as ice cream. Hence, this would lead to a decrease in the amount of ice cream bought by Singaporeans, decreasing the market size of the industry. Economic

In the south when you think of the word ice-cream, the first thing that comes to most people’s minds is Blue bell. Since 1907 the name Blue Bell has become synonymous with ice cream but not always named Blue Bell, originally named Brenham Creamery Company, the little creamery which was started in Brenham TX, now sets the standard for ice cream production while keeping the down-home feel that first made the creamery popular among people around the Central Texas area. From the original hand-crank freezer

INTRODUCTION: An established ice cream company, Baskin Robbins located at Aeon Bukit Indah was chosen as a study in this report. Baskin Robbins was started back in 1945 where two brothers-in-law, Burton “Burt” Baskin and Irvine “Irv” Robbins had been sharing in the same intention in creating a special, improved and high quality ice cream store (Baskin Robbins, n.d.). The two brothers-in-law started out their ice cream store business through separate business ventures until 1953, where Burt and

1.0 Introduction Cold Rock Ice Creamery is a successful Australian Franchise, started in Aspley, Queensland in 1996, now owned by the Franchised Food Company. The Franchise is known for the iconic ‘Cold Rock’, a slab of marble, chilled, so the ice cream can be mashed with the ‘mix-ins’ without melting. Over the 2 terms of semester 2 the students of 10 business were to complete 2 days of work experience, in a small business, to help complete the day-to-day duties and jobs that are required to run

that eventually went into manufacturing and marketing of ice cream. They introduced two ice cream brands in the Filipino market namely, The American Dream and Pistahan. The third brand is up for launch and is still in planning process. The author of this case study aims to help the company to come up with a good plan and proposal for the said product with the gathered information from the company. History of Ice cream The origins of ice cream can be traced back to at least the 4th century B.C. Early

Ice-Fili Analysis Table of Contents I- Introduction 2 II- Analysis 3 1- External Analysis 3 i) Porter’s 5 Force 3 ii) Key Success Factors 4 2- Internal Analysis 5 i) Value Chain Analysis 5 ii) Financial Analysis 6 III- Decision Opinions with Evaluation 6 IV- Recommendation and Implementation 8 1- Short Term Activities 8 2- Long Term Activities 9 V- Exhibits 10 i) Exhibit A: Financial Ratio Analysis and Calculations 10 ii) Exhibit B: Decision Matrix 11 Introduction First time

the recipe for Dairy Queen’s famous soft-serve. At first, they did not have anywhere to serve it. They then asked a “friend and loyal customer Sherb Noble” (Wikipedia Contributors; wikipedia.com) to serve their soft serve in his ice cream store. Since their ‘ice cream’ was such a large hit, the father and son team opened their very first Dairy Queen on June 22, 1940 in Joliet, Illinois (.D.Q. Corp Mpls., dairyqueen.com). This restaurant is still up and standing, however it is not in operation, and

American brand of ice cream. STRENGTHS 1) Strong branding- They have more than 600 scoop shops in 35 countries around the world, hence showing that they are an international brand (Harrison, 2014). 2) Strong research and development (R&D) - Ben & Jerry’s has a wide assortment of innovative flavours to cater to the various preferences and please the taste buds of its consumers (Ben and Jerry's, 2015).An example of a recent R&D includes Ben & Jerry’s researching into dairy-free vegan ice-cream that shall

The ice cream industry is very a competitive field. Blue Bell has many competitors with a bigger budget and a bigger distribution channel. The company still manage to produce top brand ice cream to please its customers. According to the U.S Market for Ice Cream, “Sales nearly $12.2 Billion in 2005 with the sales of frozen, yogurt frozen desserts at scoop shops, restaurants and vending outlets. Three years ago there was a tremendous interest in ice cream nutrition panel. Other competitors were introducing

super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont. The company was originally started by two childhood friends Ben Cohen and Jerry Greenfield –hence the name Ben and Jerry. They started up their small ice cream shop with a modest $12,000 investment. Ben and Jerry’s is now a leading ice cream manufacturing company known worldwide for its innovative flavors and premium all-natural ingredients made from fresh Vermont milk and cream. Mr