Frito-Lay

that Frito-Lay offers where I always find myself without hesitation grabbing their brands and putting them into my shopping basket. I have tried in the past with store and generic brands but can never find a single one that comes close to the desirable taste and satisfaction that I get from Frito-Lay products. Frito-Lay today is a subsidiary of PepsiCo. Their brands account for 59% of the U.S snack chip industry (Frito-Lay, 2014). Several snack foods and brands are produced under Frito-Lay. Many

Lecturer: Gerry Mortimer, Marketing Case Group members: Sean O’Connor C08667390 Cian O’Higgins C07696825 Niall Rock C09071644 David Treacy C08487871 Declaration; We hereby certify that this material, which we now submit for assessment as a continuous assessment assignment in the module, ‘Marketing Case, on the course DT341/4, 2012/13 is entirely our own work and has not been submitted in whole, or in part, for assessment for any academic purpose other than in fulfilment for that stated

FRITO LAYS CHIPS. BACKGROUND AND ENVIRONMENT The Frito-Lay company is a $13 billion subsidiary of PepsiCo that employs 48,000 people. They are a nationally recognized leader in the manufacture and marketing of salty snack foods. Brands include Lay’s, Ruffles, Frito’s, Doritos, Tostitos, Cheetos, pretzels and Funyuns. They produce nuts, peanut butter crackers, beef sticks, cookies, snack bars and more.They sell and deliver through a “front-door store delivery system” in which one person performs

Frito-Lay, a division of PepsiCo based in Plano, TX, is the world’s largest producer of salty snacks (Solomon, Marshall, & Stuart, 2012). The company brands include Fritos, Lay’s, Doritos, and Cheetos. C. E. Doolin purchased and began selling Fritos in San Antonio, TX in 1932. Herman W. Lay, a potato chip manufacturer began selling his product that same year in Nashville, TN. The two companies later merged in 1961 to become Frito- Lay, Inc. A final merger in 1965 with Pepsi-Cola Company, created

Summary： Frito-Lay, Inc. is a division of PepsiCo, Inc., a New York-based diversified consumer goods and services firm. PepsiCo, Inc. includes Pizza Hut, Inc., Taco Bell Corporation, Pepsi-Cola Company, Kentucky Fried Chicken, and PepsiCo foods international. PepsiCo, Inc. recorded net income of $ 1.077 billion on net sales of $ 17.8 billion in 1990. Frito-Lay, Inc is a worldwide leader in the manufacturing and marketing of snack chips. In 1960, the Frito Company and the H.W. Lay Company merged

Frito-Lay is an international snacks company, and a subsidiary of Pepsi-Cola since 1965, whose headquarters is located at Plano, Texas. The Frito – Lay website (www.FritoLay.com) has an format that its easy to use, and also shows the colors of their logo. The Frito – Lay has become a multi-billion leading manufacture in snack producer, having more than 50,000 employees, and over 40 different product lines, from which 7 of those have sales over a billion dollars each. To mention some of its primary

History of the Frito-Lay’s Company : In 1932, two young entrepreneurs independently began to operate two separate companies that were thousands of miles apart. (Elmer Doolin & Herman W. Lay of Nashville) 1. The Frito Company In 1932, Elmer Doolin started doing business in a small San Antonio cafe and purchased a bag of corn chips to eat with his sandwich. Mr. Doolin set his new business venture in his mother's kitchen. Because there was no money for hiring employees, his family helped

1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category? The snack chip category is growing, mainly because of the increased per capita consumption, which rose from about 12 pounds in 1986 to nearly 14 pounds in 1990. The snack chip category consists of three types of competitors: national, regional and private brand firms. The market is very competitive and difficult; as many as 650 new products are introduced every year, but less than 1% of them

Performance Analysis. Frito-Lay has well-known brands such as Lay’s®, Ruffles® potato chips, Fritos® corn chips, Doritos®, Tostitos®, Santitas® tortilla chips, Chee•tos® cheese-favored snacks, and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants, 1600 distribution facilities and 10,000-person route sales teams serving over 400,000 retail customers each week national

eyes as a healthier society was just beginning to take shape. It was developed to provide alternative snacking to the aging baby boomers (Kerin, R., & Peterson, R. 2013). At this period in time, the marketing aspect of the family life cycle for Frito Lay was to impact the 18-34, with expansion to the 49 age bracket (Kerin, R., & Peterson, R. 2013). The family life cycle for healthy snacks or to touch all life cycle stages, would be an affordable alternative to a salty snack. Quick thoughts for the