Durex

(1) Executive Summary Durex a successful trademark in the variety of condom brand that were made by United Kingdom-based SSL International. The name of Durex which are founded by the London Rubber Company trademarked in the year of 1929 and is an abridgement of “Durability, Reliability, and Excellent”. The mission of Durex is making a significant difference to sexual health for both individuals and for society, as well as improving lives. While they also have a vision in committing to improve

A Case Study on Durex (Digital Advertising) Company: DIGITAS LBI By: Kshipra Uniyal A1802014144 MBA-IB Industry Guide Faculty Guide: Mr. Dhiraj Jindal Mrs. Navita Mahajan Account Manager Case Summary: The case is built around Durex, who wanted to endorse its product i.e. condoms via the much effective platform of digital advertising and media. It shows how Digital media/advertising makes a campaign a huge success by tapping into different sources. The main idea was to present sexuality

Presentation Overview Durex Save Sex Campaign Against AIDS/HIV Hello to everyone, my name is Irem Gamsizoglu, and I`m first year medicine student. I will tell you about disease that is spread all around the world – AIDS and HIV and the corporate social responsibility campaign made by one of the most famous contraception related company Durex. And I`d like to start my overview with famous quote by Elizabeth Taylor; once she said that “It is bad enough that people are dying of AIDS, but no one should

The advertisement I have chosen for my critique is one for ‘Durex XXL Condoms’. This ad was posted on Durex’s Facebook page back in 2012, not so long ago, and caused a lot of controversy, which sparked a reply from Daily Mail. The image portrayed is the lower half of a woman’s face with bandaids on the corners of her mouth, this implies that she had performed an oral sex act on a man with a large penis, and the result is her mouth being injured. Based on this conception I believe this advertisement

Values B. Goals and Objectives (Strategic & Financial) Goal * To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured. Objective * To fear of unplanned pregnancy, and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product

Competitor analysis The online shopping industry faces a high level of competition. Industry players compete in price, product range, market, scale operation and reputation. The industry is also subject to external competition from online retailers and traditional bricks-and-mortar retailers. The main analysis points of the market competition analysis report of the condom industry include: 1)Competition within the condom industry. There may be several reasons for the intensification of intra-industry

#1 PR professionals must broaden their market to adapt to the globalizing economic environment. Everyone knows about China’s impressive economic charge into the global market. But it makes sense to learn about reputed and veteran PR firms who know the ropes of the state-run media and regulated markets. Government affairs always intertwine with PR, so PR strategies must adapt to this fact. PR work is as much a relationship with the government as it is with the people. One of the worst things a

testing of the durability of the Ultra-Thin Lifestyle, Trojan, and Durex Condoms by putting ball bearings in each condom until it broke for 3 trial runs. They are commonly known as a rubber layer used when having intercourse and is considered a safe haven because it helps prevent pregnancies and sexually transmitted infections—in this case, we used ultra-thin rubber sheaths. Our hypothesis was that if Lifestyle cost more than Durex and Trojan, then Lifestyle would have the most durability. We gathered

investigation entailed: * In-Depth Interview were conducted with suppliers and potential users of the product * The different global regions were visited in the all the continents * Goals of the Interview * Awareness of Victoria’s Secret and Durex * Product Perceptions/Knowledge * 4 P’s of Marketing * Competitor Awareness * Survey * A survey was also designed to see if we could extract any insight into the consumer buying process, and identify behaviour drivers and any patterns

percent of Americans, who rely on condoms for birth control and STD prevention at this point in time. 1957: It was a "Wet Hot American Summer," as Durex reveals the first condom with lubrication. 1980s: In the face of the terrifying AIDS epidemic, the contraceptive is marketed as a way to prevent acquiring HIV. Condom use rose as a result. 1997: Durex created the first condom company website. (Let's get digital.) 2013: We now have the ability to buy condoms in all sorts of colors, flavors, textures