Creative Product Promotion Essay

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    internship at OrigamiCrane this summer as I always feel excited with your company’s passion in innovating and creating better products for people. With all the knowledge, skills and experience I have gained from my academic life and working experience in the product management field, I believe I could be an ideal candidate for your team. My summer internship as a Promotion Planner at 75 Steel Factory has helped me in being a strong team builder, communicator and consultant. I was required to effectively

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    Internet Marketing

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    HND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learner

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    Marketing Mix Paper

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    Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P 's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition

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    Hobbycraft Essay

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    Description Hobbycraftfor people like youwho are the creative souls or have just founded their liking towards the creativity, is the right place to be. Hobbycraft as a UK brand since 20 years, believes that if any simple thing is added with your personal touch, nothing can compares that but set it unique from the rest. It offers every kind of tools and materials like needles, patterns, sewing machine, hobby embellishments etc under its creative roof. You think of aartistic project and Hobbycraft

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    “Promotion covers a variety of techniques used by an organization to communicate with its customers and potential customers”. Bellow will discuss about Above-the-line promotions and Bellow-line-promotions. Above the line promotions is what is paid for the advertisement in mass media channels such as TV, newspapers , radio, online adverting and more other channels , this kind of promotion focus to reach a wide rang of audience , but this promotions are costly and difficult to target the customer because

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    Discuss the company's advertising strategy and how it aligns with its marketing goals. American Snacks will use creative marketing communications to build consistent and meaningful dialogue with customers over time. Print advertising is cost-effective and will be used to generate the proper exposure and reach for the brand (Madden, 2010). A highly "Americanized" and stylish advertising campaign will be designed to capture attention and help to set the American Snacks brand apart from the competition

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    Game On! Learning company finds the internet a wealth for communication that can aid training of the employees to prepare them in their preferred industry. Austin’s passion for games opened a vast opportunity to augment the skills of the people in a creative way. He delivered his vision that games can be an antidote to unmotivated employees. An American retail chain said that the training program drove them to think more strategically (Walgreens, 2013). One employee from a telecommunications company

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    Creativity in Advertising

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    advertising The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed

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    competitors are by offering different benefits of the product or deliver it at lower cost than the competition. There are many strategies discussed by Jobber and Chadwick (2013) to obtain such competitive advantage, either on broad or narrow or broad scope dimensions, or by different competitive base of differentiation or cost. In Siemens case, the company can go for a clear strategy of differentiation as a leader, which focuses on their products differentiation over competitors on a broad scope.

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    Internationalization Speed Matoa Indonesia launched their first products in 2012 through a Brightspot local bazaar in Indonesia. Japanese visitor gave good response to their products. He bought Matoa’s wooden watch for the first time and asked for cooperation in selling Matoa wooden watch in Japan. That’s deal triggers Matoa’s products to started going global. Matoa Indonesia hasn’t own any shops outside Indonesia. They reach international market with

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